Why Your Business Could Be In Danger

Think you have the next big business idea? Want to own your own business so you can make a lot of money? Maybe you have a business already and although you’re struggling to make ends meet, you don’t want to give up on your dream. In the video below I will give you three steps to make sure you’re headed in the right direction and making the most of what you offer:

Here are the steps to getting your business out of danger:

Get Clear It’s SO important to know what you want in your business. How many hours do you see yourself working? How much money do you want to make? You get the picture. Plus, it’s even MORE important to know what you want in your life. If you want family to be numero uno, having a big Pilates empire might not be the best fit for you. Doing this Painted Picture exercise will help you know where you want to be.

Find Your Ideal Client Knowing who you’re trying to reach with your business is one of THE most important exercises you can do! Start with the clients or customers you LOVE. What do they have in common? Then create a customer of your dreams. Figure out where he/she lives. How much money do they make? What do they like to eat, read, listen to, watch? Get as specific as possible. Then, delve deeper and figure out what their fears are and how your product or service can help solve their problems.

Do Research Once you have that ideal client in mind, go out and find them! They might already be patronizing your business, or you may have to head out to where they hang to find them. Once they’re in your sights…start asking the questions. What would they LOVE your product or service to do for them? What would they pay for that? What are their greatest struggles, hopes, dreams, desires? This is valuable info you can use in your marketing, website copy, and offerings.

SO…if you like this video, like it! Share it with your friends and on FB, Twitter, and the like. Leave a comment below and let us know any mistakes you might have made when starting your business- it could really help someone else not do the same thing.

Need more help getting clear and growing your business? Book your FREE half hour session with me today!

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4 thoughts on “Why Your Business Could Be In Danger

  1. Thanks. This is food for thought. My problem is there are clients I have had forEVER who love me, I love them, they pay on time, raise my rates beFore I ask, refer family, friends, and I have no idea why they like me so much!

    They get a lot out of our sessions, Pilates, fitness, massage, combos of all these….. And I enjoy working with them. How can I figure out why they are here? So I can get more and give them more?

    • That’s awesome Tracy!You are SO far ahead of so many other instructors and businesses. Having clients that truly love your service and recommend you is invaluable!
      If you want to know more about why your committed clients love you so much, why not just ask? Just tell your them that you need their feed back and are looking to get some client testimonials. (I noticed you didn’t have any on your site and they are HUGE in getting new clients) Then plan a time to either meet in person or on Skype. Prepare a list of questions and I HIGHLY recommend recording the interview. This way you can use their exact language in your marketing materials (with their permission of course) If you’re too shy to ask in person you can create a free survey and allow them to answer anonymously. Survey Monkey has a good one. If you’re thinking of adding some additional offerings or new services you can suss out their interest in the same way.
      You’ve inspired me to do a blog post about asking up clients so be on the lookout for it!
      Thanks again for reading and commenting!

  2. Thank you for these videos! I just opened a Pilates and Barre studio and have to really ask myself these hard questions you just talked about. I think for me the hard part is managing my time between teaching, running the studio, my home life and all the daily activities that go a long with having a business. I guess you just have to be very disciplined! Thank you!

    • You are so welcome Jaime! I’m really glad you liked it! Make sure you join my teacher’s mailing list so you get more videos and articles like these….
      Congrats on opening your new studio! What a huge accomplishment! It is really hard to do it all, so make sure you get help. Sometimes we think we can’t afford it but being creative with payment can allow you to “hire” or barter with employees.
      Stay in touch and I can’t wait to see your business grow!
      From the core,
      Lindsay

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