Things are going well with your Pilates business. You have your own clients. They’re loving Pilates, taking steady sessions, and referring others to you. If that’s the case, why is it that while things are going well, you can’t seem to make the jump to the next level? You’re still struggling month to month to pay your bills and get ahead. When clients go away for a week or two you feel like you’re gonna tear your hair out or have to move back home with your parents just to make the rent.
While the studio is filled with others just like you, there’s that one Pilates instructor teaching on the reformer next to you that somehow gets celebrity clients and high profile gigs. You’re both qualified instructors, teaching your booties off, making clients smile. So how is it that she’s succeeding and you aren’t? Easy. It’s a little thing called social proof my dear. Social proof.
Never heard of it huh? Chances are you’ve seen other’s social proof without even knowing it. You’ve see the write up about Pilates so-and-so did for Health mag. You’ve read that tweet about how a certain client LOVED her session with what’s-her-face. That’s the proof and it’s pretty powerful. Those simple mentions are what makes a non-believer into a convert. A potential client into a paying one. Wondering how you can get some proof for yourself? Here’s three simple ways below:
- Help a Reporter Out or HARO as it’s cleverly called. Writers have stories for which they need sources. That’s where you come in. You are the expert in your field (remember the $2000 plus you spent on your cert?) and it’s time to tell the world about it. Subscribe to HARO to get daily updates on queries that you may be able to lend a quote, tip, or get interviewed
- Get your clients to testify Testimonials are one of the main reasons someone decides to book with you or not. Prospects want to see that you changed people’s lives, helped alleviate their back pain, or even made them fit into their wedding dress. This is proof. Having quotes from clients that love you and are devoted to you makes makes a huge difference. To get the goods, ask nicely, get permission, and be specific about what you want to hear. Then pimp that stuff out on your website and marketing materials!
- Earn some props Give good love, get some back. If you give killer sessions and your clients are singing your praises, ask them to shout it out! Merely ask them to tweet about you or post about it on their Facebook wall. It’s extra nice (and the best way to ensure your request deliver results) to offer a little incentive which could be anything from a free mat class to a percentage off their next package. Then RT and re-post those puppies asap.
Getting authentic praise will take some work and patience. Just follow these simple steps and with you’ll be on the way to building your tribe. The more the word gets out how major you are as a Pilates instructor people will be waiting in line to book.