Guest Post: 3 Ways to Connect via Social Media (No Selfies Required)

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Selfies. Baby Pictures. Buzz Feed articles about which Disney character you’re likely to be if you turned into a cartoon. For many, social media seems overwhelming and self-centered. And for business owners, it can feel like one more task on an already overflowing “to do” list, but there’s hope!

 

When used well, social media is an incredible way to genuinely connect with your students and clients to help them achieve their life and fitness goals. Read on, to see how…

 

3 Ways to Authentically Connect with Your Ideal Clients:

 1- Post with Your Ideal Client in Mind: social media for business isn’t about you; it’s about them. Who’s your ideal client? What excites him/her? What are their biggest pain points and how can you help them reach their goals? Photos, videos, and blog posts that inspire and encourage them to take action, while inviting them to join you in the journey are a fantastic way to engage.

 

2-Social Media is Social for a Reason: People would not be on social media if they were not open to connect with new people, so don’t be shy about reaching out to someone new via Facebook, Twitter, or other networks. Start with something you genuinely appreciate about her. Maybe you liked a post she wrote or a photo she shared. Let her know, and she will almost always respond and reciprocate.

 

3-Quality Over Quantity: Posting a million times a day is not the answer. Consistency and high quality are much more important. The amount of posting varies based on network and ideal client, but in general, daily posting is preferable and photos, short videos, and quotes that provide high quality content receive more engagement.

Jacqueline Smile

 

About Jacqueline:

 

Jacqueline Boone is a Business & Digital Marketing Consultant and the Creator of the online publication & web series, 6 Months to Live. She specializes in working with mission-driven entrepreneurs (or soon-to-be entrepreneurs) and small businesses that want to make a profound impact on a global scale and teaches them strategies to expand quickly.

If you have any questions, feel free to reach out to Jacqueline at Jacqueline [at] 6monthstolive [dot] me

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Why you need a website

Feb Biznass8

Last month I did a guest blog for Fit with Flair about the importance of having a website for your business. THEN, just last week a good friend and very talented massage therapist, emailed me to ask for help her promoting her business. The thing is- she has NO WEBSITE!!! I couldn’t believe it. All of that work promoting but no where for people to go to find her! A website is one of THE most important things you can do for your business. Check out my post to see why. Vanessa (I could link to your website here V but you don’t have one!)- this one is for you!

Lindsay Lopez | Form Pilates

Written on November 6, 2011

Websites and Social Media, oh my!

Somehow in the infancy of my business, without being informed of it’s true value, I knew the importance of a having a website.

When I started my company, FORM Pilates, almost 10 years ago now, It was one of the first things I did.

Initially, my Pilates business was out of my home, so I knew that without a website notifying who I was and what I did- no one would ever hear of me. I did my homework, looked at tons of other fitness and Pilates business’ sites for ideas. I saw what worked, but mostly what didn’t. The majority of the sites I checked out were confusing, hard to navigate, and missing pertinent information. Armed with this ammunition I created a site that was visually pleasing, without hard-to-load flash, and was the essence of who I was as a business. It was easy to navigate, with links on each page to anywhere on the entire site. No need to click back to go where you’ve already been.

Ah, those were the days. 10 years ago Pilates wasn’t the phenomenon it is today. The internet wasn’t as congested with studios and practitioners as it is today. I got most of my new clients from my website, and because I was the only studio in my area google ranked me as #1. You won’t find that that’s the case in this technology age. Your website is now a virtual business card and everyone has one. SEO has clogged up the web-o-sphere so much that getting your site to appear in a simple search is harder than getting accepted into college! This spawned the dawn of social-media and it’s importance to getting yourself noticed.

Since our existence can be virtually virtual, we don’t network in bars or at meetings, but online- on Facebook, LinkedIn, and Twitter. Your website is the final destination, but your connection to the world begins where everyone is congregating. I mean, who isn’t on Facebook these days (except maybe your Mom, which can be a good thing)? Even our children and pets have their own twitter accounts! If you want to spread your entrepreneurial wings you have to be Social Media savvy.

Here’s my bit of advice for anyone who will listen:

Hire a designer to do a professional website and get in-the-know with the social media revolution. Don’t try to do a website on your own- it will look home-made. Ask around for recommendations, you can get a professional website without all the frills for less than $500 these days.
Take courses online for free on how to drop into the social media world. I belong to Ladies who Launch (who have free web-inars weekly) and I also subscribe to HubSpot  who has wonderful free webinars as well. Join Hootsuite to easily moderate your online media presence, and above all stick with tweeting and posting stuff that you find interesting and valuable.

Your followers can smell inauthenticity a mile away. Overall- be yourself, stick to your guns, and follow your gut. You’ll find your tribe, and they will be just who you wanted them to be.

I challenge you to pick one thing you can do to update your website and up your game and get to it now not later! Share your plan in the comments below….

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