Ask any new business owner what her biggest challenge is and chances are she will say “finding clients.”
Now, ask that same business owner how she is marketing her business to prospective clients and you’ll get a range of answers: social media, networking events, email marketing, word of mouth referrals and more.
One marketing tool that’s often left off the list is public speaking. With thousands of events happening daily, public speaking is a great opportunity to attract more clients, develop your personal brand and take your business to the next level.
Here are a few ways, speaking can grow your business:
- Establish credibility – By speaking at events, both in-person and online, you become a thought leader in your industry. You’ve received an endorsement from the organization you are speaking to, which gives you a competitive edge.
- Increase visibility – Speaking at events exposes you to new groups of people, thereby expanding your reach. It also allows you an opportunity to speak to a large group of people at once rather than speaking to people individually.
- Create connection – Sharing your story creates authenticity and helps to build the “know, like and trust” factor. When people experience your knowledge and expertise first-hand, they are more likely to buy from you.
You don’t have to have a seven-figure business or be a best-selling author to land speaking opportunities. So what are you waiting for? The time is now to start thinking about how to get booked to speak and grow your business.
Want to learn more about how to land speaking gigs? Join me and Lindsay Lopez at the Biz-nass Social on May 30. Click here for more info and to register for the event!
Regina D’Alesio is a lifelong storyteller with a passion for helping others share their stories with impact. She helps entrepreneurs craft a signature talk and land more speaking opportunities to grow their businesses. Sign up for free weekly speaking and business tips at www.reginadalesio.com.
[do action=”gray-contact-box” text=”Change your business for the better! Get tips and tricks in my biz-nass newsletter. It’s Free!”/]