For The Pilates Virgins

 

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I’m always the first to say, and have been known to shout it out loud in a mat class or two, Pilates instructors LOVE Pilates Virgins. I mean, I can understand from the perspective of a newbie not wanting to show their rookie status, favoring hiding in the back, and meekly or not at all raising their hand when asked if they’ve done this before. I get it. We want to always be the expert in the situation. No one wants to look the fool, but as the other side of this equation, as the instructor, let me tell you: we <3 the beginners. I know — you virgins may not yet be convinced.

Well, here’s three reasons why no experience is needed to be our favorite population to work with:

  • You’re like clay

That’s right! Like a malleable piece of clay, we can use Pilates to mold your body into exactly what it’s meant to be. Since everything is new we can just observe how the work looks on physique without a bad movement habit throwing you off. You’re soft (no pun intended) so we can shape and work to create a strong foundation in the Pilates method that will serve you for years to come.

  • You are usually eager

Since you’ve had absolutely no previous Pilates experience, good or bad, you are less likely to be resistant to our corrections, suggestions, and instruction. Beginners are usually the most eager to please, the hardest workers, and the most present in their workouts. You don’t have a previous Pilates “movie” going on in your head which means that you are in the moment listening to our every word. Besides the fact that it boost our teacher egos, it also helps you get the most out of your session so you “finish” feeling completely worked and rejuvenated.

  • You see the most change

I often say, there’s in-shape and then there’s Pilates-shape. This work guarantees to be different than ANYTHING you’ve ever done, because simply there’s nothing like it. Our bodies usually respond best to varied movement and challenge so your first 10-30 sessions will be your most memorable. You’ll always remember when you mastered that seemly impossible exercise, saw your pants getting a little baggier, and notice a muscle growing where you didn’t even know you had one. This new-ness only comes once in a Pilates lifetime and we love to be a part of it.

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So, own your naiveté and know that your instructor is stoked to have a novice in their midst. When it’s time to declare that it’s your first time in class, raise your hand high. Remember you only have your first time once…

The team at FORM Pilates wants to take you through your first time…email us studio [at] formpilates [dot] com today to speak to our Pilates concierge

 

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Blues Schmooze

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Happy New Year!!! What are your 2015 resolutions? To workout more? To eat better? To get a new job, a new boyfriend, a new life? Oh the pressure. Of a resolution. All this, New Year, New You bullshit stresses us to pull new habits out of our ass like a rabbit out of a hat. Look — don’t get me wrong: I’m all for improvement and betterment of self. Hell, it’s what I do all day between teaching people Pilates and motivating others to create the businesses and lives of their dreams. My issue lies not with the good intention but instead with the peer pressure from society. Such constant nagging to make giant grandiose plans of improvement only lead us down the path of good intentions with no result which only makes you bury your head in shame for giving up just weeks later.

There’s an actual phenomenon, coined by a British doctor for travel firm in hopes of selling vacation packages to Bora Bora and other sunny locales, called Blue Monday. Since its inception in 2005 the concept has been debunked, even by the good doctor himself, but Blue Monday, or the last Monday in January, is supposed to be THE most depressing day of the year. Despite being bogus, it still resonates. This time of year the weather is crap-tacular, the lack of sunshine and vitamin D starts to take it’s toll, you’ve been eating like a bear preparing to hibernate, and you just got your credit card bills from the holiday. Basically, January is one big Christmas hangover.

So, while all of those facts may be true, so many of us still try to make resolutions each year with renewed hope that somehow this year they’ll stick. Years ago I swore off resolutions myself in favor or creating words that set a tone for how I want to feel all year. I find it helpful to keep looking back at them when I feel lost or frustrated by the way my life is muddling along, and use them as redirection back to where I want to be. And while my strategy is good for not setting oneself up for failure with dreaded resolutions or empty goals, it’s not really a roadmap on how to get from New Year hope to real results.
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One of my favorite business strategists, Derek Halpern, just released a series of blogs titled, Be The Exception. Derek’s mother was on welfare, married to a drug addict, and had never been to college. Derek’s grandmother gave his mom a second chance by sending her back to school. Despite the odds his mom turned things around — going to school, working full time, and raising two kids, bringing them up to a comfy middle class existence without drugs and poverty, but she is the exception. How many times have you heard sad stories of people who have had terrible things happen to them, or maybe those terrible things have happened to you, but they just can’t pull themselves up to the challenge. What is it that separates those who rise above and those who just sink lower?

 

Well, desire for change is first and foremost. Hitting bottom with your situation or finally getting fed up enough to do something about it is key. Do you want change bad enough? Change is never the easy road so you have to want it. The first part originates within, second part is the external pressure. How many times have you had a great idea or even a deep dark dream that you choose excitedly to share only to be poo poo-ed by some well meaning friend or family member with a pat on the hand and a little, “When are you going to get a real job?” Same goes for big lifestyle changes like curbing your drinking or choosing kale over Kobe beef. Your peers who want change too but aren’t really willing to work for it. Your change threatens their lack of motivation. They will try to coerce you to stay back down at their level and “Just have just one,” or “come on! you only live once!” Misery loves company.

The thing is that the real hurdle to your dreams and realized resolutions is not the advertising industry, society, circumstances, or even your friends and family, but you. YOU are the biggest obstacle to your dreams. So stop the excuses and get your butt in gear. Want to workout more, just do it. Don’t lament about last week when you ate a whole box of Ho Ho’s with your butt glued to your couch. Today is a new day and a new chance to be the exception to the rule. Get up get moving and walk confidently in the direction of your dreams. The road to being a bad ass is not a straight one without any hills. Climb that shit and remember that anything worth having is worth working for.

 

JAY_SULLIVAN_PHOTOGRAPHER-3613Lindsay Lopez is a dynamic force of nature. Years in tutus and tights paid off with wild success as a dancer and actress. Years in the “biz” taught her that dreams can come true, with plenty of planning and TONS of action to back them up. With a vision of helping her fellow instructors make what they deserve and live a life they love, Lindsay created FORM Pilates Union Square to focus on trainers rather than the clientele. The result was a workspace for teachers who love to teach and clients love to learn. Although Lindsay teachers less and less, she is breathing new life into a stale industry. Her wish is to provide her peers with the business training they so desperately need. As a positive coach and gutsy mentor, Lindsay Lopez is changing the Pilates business for the better.

 

 

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Surprise, I’m Not Perfect!

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In business like in life, shit happens to remind you that you are human, fallible, and destructible. The roads of failure and success intertwine. So there is bound to be a little collision here and there. Typically, there’s no celebration or party for our faux pas, but there should be. See, without falling there can be no getting up…and it’s the getting up that makes all the difference.

I have been running my own business now for just over 3 years, and have had more slip-ups than an entire summer on a slip-n-slide. I didn’t go to a college, earn a fancy MBA, or start my business with unlimited capital. No ma’am. My journey into entrepreneurial-ship was purely a fly-by-the-seat-of-my-pants predicament. In my insecurity I did the research, read the books, and joined the business clubs to boost my mastery of business ownership. Being surrounded by fabulous women (some with degrees and success, some without) I quickly learned that no matter how much you hit the books there’s no replacement for being kicked in the ass by your business itself. The first time it happens you feel like the wind has been knocked out of you and that you may just be down for the count, but you get back up and keep on punching.

So if failing is inevitable and mistakes are unpreventable, why don’t we just learn to embrace it? Can you ride the wave of fuck-ups and still bring home a success of a business? When the shit hits the fan and you’re the one that was responsible for throwing it, can you forgive, forget, and move on? Certainly. And the health of your business depends on it.

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  • Reflect, Review, and Redo

In my case, I wasn’t completely aware of my mess up until it was the size of the Sierra Mountain range. By the time I was busted on my goof, it was too late to fix it. While you can’t take back the missteps, you can choose to do better now that you know better. Take the time to reflect on the situation. Can you see what your part in the debacle was? If your mess up included other people take a second to feel what they feel, empathize with how being on the back-end of the blow out must feel. Then, make a plan to do a reboot next time. Learn from your mistakes but never regret. One day you will realize that sometimes the wrong choices bring us to just the right places.

  • Bury the hatchet

In my journey to forgive myself, I have realized the importance of letting myself off the hook. Look, if you’ve done the damage either to yourself and/or to others punching yourself in the gut over it will just well, causes more hurt. Take some time to let bygones be bygones and heal so you can learn and grow. Be careful not to make this one failure bleed into the entirety of your being. Sure, you had a fuck-up on this particular day, in this particular situation, with this particular person. Does it mean you are utterly inept and should just throw in the towel? No way! Step away from the edge and give yourself a big “I’m sorry” hug.

  • Throw a Screw-up Soiree

So once you’ve learned the lesson and then forgave the offender, aka you, it’s time to shake that shit off! Put on some rockin’ tunes and shake your bootie! Treat yourself to a healthy homemade meal. Celebrate that you are SO self-aware, SO sorry that you messed up, and SO sure that you will make mistakes again. The most important difference between successful and unsuccessful people is that successful people never interpret failure as the last word on the subject. Reward yourself for putting it out there and trying. Next time, and there will be a next time, remember a failure is just a try that didn’t work.

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What Is A Cooperative?

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Three years ago I took over a little Pilates studio in Union Square, called Union Square Pilates. I painted the walls, changed the name, and hung some art, and voila- FORM Pilates Union Square was born. I had absolutely no idea how things would evolve, butI wasn’t worried. I knew what I didn’t want- a factory like studio pumping out clients and controlling  what other teachers taught. I was clear on what I DID want- a studio to bring my clients to that was clean, happy, had a wonderful vibe, as well as a place where the Pilates community could come together instead of pushing each other apart.  So like one of my favorite quotes, “I dream because there is no other way I can see it happen” I dreamed big and boom- I saw it happen.

 

I first heard of the concept of a cooperative in the context of the grocery store, the Park Slope Coop. Members agree to work once every month in exchange for discounts on healthy fare. Very cool I thought and that planted a seed. Then through a woman’s networking group I heard about a shared workspace in the city called In Good Company. It was a place female entrepreneurs come to work, meet, and learn. Cut to two years into my owning FORM USQ and it kind of sounded like what I was inadvertently doing- renting out my space so other instructors could build and incubate their businesses under mine. I wanted a place we could be a community, so like they say, “your dream job does not exist you must create it”, and I did.

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The true definition of a cooperative is an autonomous group of persons who voluntarily cooperate for their mutual social, economic, and cultural benefit. People have been cooperating since the beginning of time. Tribes were organized as cooperative structures, allocating jobs and resources among each other. Bottom line is that cooperatives are a good thing, but why weren’t there any for Pilates instructors? Why were we being left out?

 

The daunting costs of NYC commercial rent, equipment prices, and the shear need for space to house a proper studio keeps wannabe Pilates soloprenuers from branching out on their own. In a sprawling metropolis like New York my colleagues needed a place to bring their clients and work out of. Notoriously divided, Pilates people can be snotty and pretentious. They can be afraid of sharing and living in a world of lack instead of embracing abundance. I refused to believe that’s all there is. What if you could come as you are, with the type of clients that “get” your style, and build a thriving business without going into a mountain of debt. No reason why not so, after months of building our new structure with my team, the FORM Pilates Cooperative was born.

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At FORM you can join our cooperative at one of two levels. As a Drop-In member who sees less than 10 clients a week but is looking to build, or as a Subscriber who already has a full practice, 15+ clients a week, but wants to maximize their time, profit, and diversify their revenue streams. As their fearless leader, I offer office hours, group coaching, and one-on-one consultations to help supplement the practical training we received in our certifications with business savvy. As a fully functioning Pilates studio, we also receive inquiries from potential clients and match them with their ideal Pilates instructor. The client can continue to shop around and work with several cooperative members or if it’s a match made in heaven, the teacher can take on the client as their own. This approach makes for both happy clients AND teachers.

 

We are excited to be the first Pilates Cooperative in NYC!

Want more info on how our cooperative works or an application to join our team? Email us studio [at] formpilates [dot] com today!

 

10 Free Tools For Your Pilates Biz

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Let’s face it. Being a one person show and running all the parts of your business is tough and pretty overwhelming. If you’re just starting out you may not have the budget for hiring help, but that doesn’t mean you don’t still need it. Below is my list of 10 free, that’s right completely gratis, online tools to help you run the production that is your business smoothly just like a baby’s bottom: 

1-Hootsuite

Hootsuite is a social media dashboard meant to manage and measure your social networks. Link your Facebook, Twitter, LinkedIn, and Google+ accounts, schedule posts, and review analytics all in one place. I’ve been using it for a couple years now, it has completely streamlined my social media posting. Who needs a social media team when you have Hootsuite! Click this link and get 30 day trial of the pro version for free!

2-Basecamp

If you have multiple projects and team members that work remotely, Basecamp is your new BFF. Use it as a communication tool that will save your in-box, organize files all in one spot, create to-do lists for yourself and your team (to insure that no one is doing the same thing twice), and utilize their calendar to plan out the trajectory of your ideas. I’ve used both the free and paid version of this project management software and found it invaluable for keeping all the moving pieces of my business organized.

3- Google

This one is just a no brainer. Google is a startups most useful tool. They’ll hook you up with the ability to create documents, save them in a storage drive, whip up spreadsheets, chat via video on their hangouts, save you the cost of a research assistant with the their search engine, chat it up with G-chat, wrangle your schedule with their calendar, and of course- Gmail. This whole enchilada could cost you hundreds of dollars. Google’s giving it away free, don’t miss out.

 4-Appointlet

As if basic Google services weren’t enough, Appointlet, an online appointment-scheduling app, takes your Google calendar to the next level. Clients can confirm, decline, cancel, or reschedule their sessions all on their own. You can even add it to your website to make it easier for them to find and schedule with you. The free version is good, but for $10 more a month you can use it with PayPall to collect payment as well. Hello more free time and less scheduling missteps plus a waaay more cost-effective option than the beast that is MindBody when you’re starting out.

 5-Spotify

There’s nothing worse than sitting down to work in a crowded coffee shop only to have to sit through someone’s grotesque story of how they ate a bad oyster and was up puking all night. Yuck! Suddenly you’ve completely lost the stomach for getting anything done. Turn on Spotify, plug in your headphones, and tune out the world. I also use the paid version to float some chill tunes in the studio sans commercials. I prefer Spotify to Pandora because you can make your own playlists, download whole albums, and listen even when you’re offline (with the paid version).

 6-LinkedIn

You might be wondering why LinkedIn is on this list? Well, while Facebook, Twitter, and the Insta are great for building relationships with potential clients, what about the relationships you need with your peers? LinkedIn is a fantastic free resource for Pilates teachers or business owners that need advice on anything from how to deal with a difficult client to how to find the best insurance rate for your needs.

 7-Dropbox

Ever try to send an email with an attachment or a picture only to tear your hair out when it keeps getting returned over and over again? Or maybe you’ve wanted to share a extra large file or keep all your docs in one place for you and your team to view. Dropbox is perfect for all of that. Get 2 GB for free which is probably more than you’ll ever need.

 8-SCORE

SCORE is a nonprofit association, supported by the Small Business Administration, dedicated to helping small businesses get off the ground, grow, and achieve their goals through education and mentorship. Visit their office or find a volunteer mentor right on their site for answers to your questions, or take advantage of their free templates and tools. They have everything from business plan forms, to financial templates, and more.

 9-Square

Square, a payment processing application for iPhones or iPads, offers a wallet app for mobile transactions and a register app for a virtual cash register. With Square you can track sales, tax, top purchasing clients, and more. You only pay when you sell and there’s no fee to sign up. Bring your business into the 21st century and start taking credit cards for those big packages. In my experience once I started taking cards my sales went up almost 50%.

 10-NutshellMail

For all of you who are feeling overwhelmed trying to keep up with your social media feeds help is on the way! NutshellMail, owned by Constant Contact, sends you email snapshots of your chosen social networking accounts. Get free updates from your Facebook, Twitter, LinkedIn, Yelp, MySpace, YouTube, Foursquare, and Citysearch as often as you wish. Easy breezy.

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Ask Lindsay- Big Biz Problems

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My business is growing rapidly, which I know is a good problem to have. I just don’t know which area to focus my expansion on first. ~Busy Business in Manhattan

 

 

I picked this question not just because it’s something that inevitably every successful entrepreneur deals with, but also because it’s something I’m dealing with myself these days. Growth is good, but also fated. In the infancy of such an undertaking everything is shiny and new. Every little step it takes and every new client makes you beam like a proud mama, but like every baby it grows, and GROWS. Suddenly, your life is spinning and each day you have new experiences, ideas, and well, stressors. Let me share with you what I’ve learned about bringing up a business…

Follow The Money

If you ever find yourself scratching your head as to which brilliant idea you should pounce on first….focus on the thing that makes you the most moola. Look at all of your revenue streams (private, duet, mat class, products) and determine which are bringing in the big bucks. How do you find out such things Ms. Lindsay? Tracking and analytics, my dear. Mindbody software has reports that are helpful, or if you use Quickbooks that’ll work too. If you have yet to invest in business or accounting software (the former I recommend immensely) start keeping track on a spreadsheet or notebook. While numbers are pretty banal, they are the key to a successful decision. If you don’t know what is making you money you can’t mirror that. Conversely, you can spend a good chunk of cash on a new offering or idea only to see it fail horribly.  Your now empty pocketbook could have been avoided if you just kept simple records.

Map It Out

A wish without a plan is just a dream (simply click to tweet;) Jumping into a new idea just because it gives you butterflies in your belly does NOT constitute great business decision. Write out the full idea and then seek advice. Clarify your ideal client for said offering and then poll or survey them specifically. You’ll either gain insight on how to tweek your idea to make it fit or even the foresight to trash it and head back to the drawing board. The best news is this fact finding mission doesn’t have to be costly. Use a free survey service like Survey Monkey to send your questions out professionally. Consider offering an incentive for filling it out like a discount or even the chance to win a free session.

Move Forward Fearlessly

In the end, all the preparation in the world will not guarantee a happy ending. “Luck is what happens when preparation meets opportunity” You’ll still need to test drive your idea with toes and fingers crossed, (maybe even pray a little) and then…let it go. There are no promises in business and in life, but being prepared for when the luck finds you will assure you are ready for your turn! Move forward fearlessly, and know that entrepreneurs all over the world are doing the same thing!

Need more clarity figuring out which way to grow your business? Book your FREE 30min session with me here. I can help you raise your baby biz just right!

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Does Your Pilates Equipment Need A Tune-up?

Just recently I met the amazing Regina. Turns out Regina’s not only a professional Pilates instructor but also, an aerospace engineer by night!!!!! This marriage of her talents means she’s a wiz at fixing Pilates equipment AND can even get on and try out an exercise or two to make sure things feel right. The moment I met her she was hired, and is now FORM Pilates’s official equipment maintenance bad-ass. I get asked all the time by teachers how to “fix” or “keep-up” their equipment, and honestly, I’m clueless (which is why I need Regina so desperately)! So, when I was thinking of who could write the first guest post on my teacher’s newsletter, Regina was the obvious choice. She will take care of all your studio needs or teach you how to do it yourself, if that’s more your jam. Check out her article below and feel free to ask your questions in the comments below. Let’s get this conversation started!

Is your Pilates equipment in need of a tune-up? Let me get under the hood and find out!

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How long has it been since you’ve looked at your equipment?  If this was your car, it would remind you relentlessly that it needed its oil changed every 5000 miles. Your Pilates equipment is a lot less vociferous; it’s a bit more understanding of your busy schedule – that is until it starts bitching, squeaking, and moaning at you! So how long has it been? Be honest.  I won’t judge, I promise! After all, that’s what I’m here for – I’m your Pilates Engineer, at your service to make sure your equipment is in tip-top shape and running smoothly.  If you’re not able to let me under the “carriage” of your reformer, don’t fret, there are plenty of things you can do to quiet your equipment’s nagging.  Here are just a few to help you along:

42joecreatingexercisesAww Snap!! – Check your double snap hooks regularly – You know, those little guys that attach your springs to your equipment we all know and love? They’re everywhere, and they’re very important!  Why?!? Well for one, if not watched they will wear out and simply break. After repeated use, the springs can eat away at the hooks causing them to fracture, which could cause injury (not good)! Check them regularly to make sure they’re in good condition so you don’t have an accident while with a client.

Are your springs getting kinky on you?  – Just like me, I’m sure you have a love – hate, on-again-off-again relationship with your springs. One day they are silent and agreeable, and then the next they’re loud and obnoxious.  Sometimes (though you hate to admit it), they make you feel a little awkward – that is, they get a little kinky –  and that’s when it’s time to end the relationship. Period.  If you ever see a kink in your springs it’s time to trade it in for a new one. Remember that it could happen at any age so check them periodically.

Quickies might just save lives – Trust me I know what I’m talking about (I’m an engineer, remember?)!  So you know those things that attach your safety chains and push through springs to your wall unit?  They look like a zero (or a chain link)?  Well, we in “the biz” know them at quick links, they’re all over your equipment, and they are life savers!  Make sure they’re closed and tight, and they’ll make sure your clients are safe and sound!

For even more Pilates equipment tips and tricks check out my website and blog for tuning up your equipment. Leave a comment below with any of your questions and let’s make sure your clients are safe so they can get the most out of their workout!

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Aerospace Engineer and certified Pilates instructor, Regina Arras, sees the human body in a different way and has a unique passion for the tools of the trade.  She understands how the mechanics of Pilates equipment affect the mechanics of Pilates exercises. Learn more about the owner and operator of Top Gun Pilates Engineering, as she takes on the equipment maintenance and service side of the Pilates industry at Top Gun Pilates Engineering

Want to tune-up your business as well as your equipment? Get a FREE 30 min consult how to get your biz to run it’s smoothest with studio owner and business coach Lindsay Lopez. Schedule it here now!

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How I Got My Business Balls

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Business is well, business. While it can be creative, exciting, and fun- it can also be cut-throat. You have to be tough to survive, and even tougher to thrive. In my time as an entrepreneur I’ve had to grow up, put on my big girl panties, and get fierce. I had to build up my ability to deal with difficult situations and ask for what I want.

My story is not unique. Every week in my coaching I hear of women, just like me, that have difficulty standing up for themselves and feeling in control during conflict. Running your own business requires cajones. You have to be willing to act like a “man” to gain respect. Just think of Mr. Pilates himself. Would be wishy washy with his clients? Joe wouldn’t so why should you? Watch this little video about how I got my Business Balls, and how you can find yours too!

Now, make sure you take these two simple steps to get powerful in your business:

  1. Make a list of 3 situations that you need to be stronger with your business
  2. Then under each, list 3 small exercises you can do to help you get gutsy

Next, follow through with your steps and remember what Joe said- “Patience and persistence are vital qualities in the ultimate successful accomplishment of any worthwhile endeavor.” Just like your one hundred….a little workout won’t kill you and you’ll be happy you showed up!

Got your balls (or ovaries if you please)??? If not, lemme show you how to get some!  

How to Survive the Downtime Blues

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You know it. You were taught it. You have experience in what correct Pilates posture is and how to keep yourself upright even in the most trying of times. This is the mark of a true Pilates instructor, but who trained you to know how to keep your business upright when it things start to slump? Like many other industries, the Pilates business has it’s peak and off seasons. The summer holiday hits and suddenly you find even your most loyal clients will have their eyes focused on vacation and their tan lines, rather than their powerhouses. So, what’s a dedicated instructor to do when her pocket book has tumbleweeds and she’s searching in the couch cushions for change? Plan baby, plan.

I’m a huge proponent of being in the moment, but if you only focus on your marketing and cash flow in the moment, you’ll be playing a nasty game of catch up during your busy times just to keep your business afloat. It’s time to be proactive and not reactive and turn your summer blues into summertime bliss…here’s how:

Get Analytical with it. Keeping track of how your business is doing- which month’s are the busiest or slowest, which packages sell better, etc. This is invaluable info. You’ll need to know as much as you can to make smart decisions on how to bump up your sales during the sluggish times. MindBody software has reports built in. If you use Quickbooks to keep track of your books, they have reports you can draw up as well, or maybe you’re just starting out and doing things the old school way. Either way- create a spreadsheet (either on your computer or paper). List the months, your sales, what you sold, and who to. This way you can see how things ebb and flow during the year and what offerings are selling and which aren’t.

Draw up a marketing blueprint. Once you have all the data it’s time to plan. We’re halfway through the year, so this downtime is a great to make your marketing blueprint for your second part of 2014. Take the data you collected and then figure out which months you need to up your regular marketing practices. The key here is to have a plan in place before it’s dead in the studio. Thanksgiving, Christmas, and Hanukah are  almost upon us and you don’t want to be singing the holiday blues too. Plan for the next slump now, waiting will be too late.

Get your juices flowing. Ok, creative time here. I encourage you to think outside of the box. Yes, giving a percentage off your packages is an idea, it’s just not a very good one. During the holidays everyone is offering sale prices and most likely your clients are becoming immune to the sight of them. Maybe it’s time to offer a “stay-in-shape” plan that’s 6 weeks of videos or lessons to help them from getting puffy from all those cookies. Or maybe you can offer a bonus if they buy a particular big package before  the end of the year which will boost your December bottom line. Do you have products? Maybe a holiday gift guide would be a nice reminder that you offer more than just sessions. I always come up with awesome ideas in the shower or on the reformer. Get moving and see what comes up. And one more thing- I highly recommend NOT reducing your prices or offering a big discount. This is the lazy way to market. How can you add more VALUE to your offerings and keep the dollars where they belong- with you.

Get Help. No woman is an island, especially not you. Hire out what you’re not good at. Maybe looking over numbers makes your eyes cross, or you aren’t very interested/skilled at creating killer graphics. Whatever the thing is that you hate, it’s most likely because you aren’t very good at it. Instead of wasting valuable teaching time trying to make your weakness your strength, why not just hire an expert to do it? In business, we call this outsourcing and it works. Yes, it will cost you a little cash on the front end but remember we’re making plans to boost your sales and you have to spend a little to make a little.

My challenge for you is to implement some of these techniques NOW, so don’t wait. Collect the numbers, pull out your calendar, do some daydreaming and leave your comments below. Maybe what you’ve done will inspire others. This is the time to make the most of 2015, the ball is in your hands.

Need a little more help getting yourself ready for the New Year? Sign up for Business Coaching with Pilates studio owner and Biznass Coach, Lindsay Lopez today!

If you’re a Pilates instructor in the NYC area and are looking to grow your business, come and join the first Pilates Cooperative, FORM Pilates. For more info click here!

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