Content Is King

28 Day Biz Challenge: Day #10

The best type of marketing is the FREE kind! Use what your mama gave you and create some awesome, high value content to authentically market your biz! Use my ContentIsKing worksheet below to brainstorm some killer blog topics. Share your best one to get credit for today’s challenge. #transFORM

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Teacher Focus Feature ~ Monika Harczuk

Tall and stunning, Monika Harczuk will get your attention just standing on the floor at FORM Pilates. Serious with a smile, Monika came to me as an instructor looking for a home to see her clients, but she has since become so much more. A good friend and coaching client, Monika sees wellness as a true mind, body, and spirit job. She is always quick to offer advice about healing food, tea, or meditation techniques. Her dreams include eventually traveling back to her home in Europe and spreading Joe Pilates’ work with her company Harmonized-me. Here’s her story:
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Monika never exercised as a teenager and was very weak and tight, but always loved ab exercises. The year was 2002 and she was living in Amsterdam and in an effort to get the most out of her gym membership she wandered into a class called “Ground Work”. It was 45 minutes of killer ab work: Monika’s favorite. After class she found out this was not your Mom’s ab workout — It was a method called Pilates. From that point on, she began her research. Back in Berlin, she could only find two Pilates studios but that didn’t stop her from traveling for her weekly private lessons and mat classes. After a year of working hard, practicing a lot, she saw what Pilates was doing for her body. Monika decided to move back to Holland and begin her teacher training program in Den Haag.
For Monika, Pilates changed everything. She never felt very connected to her physical body and the method opened up her eyes wide. Today, she loves to pass on the gift of Pilates to her own clients. She is focused, deep, and detailed in her sessions to make sure that the basics are understood and that clients develop a deep foundation. She often works with imbalances like Scoliosis and through her careful command of the Pilates technique change and growth are inevitable.
When she’s not teaching, Monika balances her schedule with doing well,…nothing. She loves having no plans and taking the day by surprise.

 

Monika wants us to remember that our body is the vehicle that carries us through life and it is important to care for it and give it our undivided attention. Having a body that is strong and healthy is the key to living your most joyful life.
Here are a couple interesting facts about Ms. Harczuk:
  • She loves listening to Eckhart Tolle
  • She is nearly vegan
  • When she has the first sip of sparkling water, she gets a hiccup
  • She speaks 3.5 languages

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Just Say Yes

I’m a believer. You know those kinds of people. The woo woo ones. The ones who just know that there are fairies, spirits, a higher power. Yup, that’s me now, but things weren’t always as spiritual up in this bitch. I grew up Catholic-light. I say that because my family embraced some of the teachings — both my parents went to a legit Catholic schools, and we attended church, well, on the holidays…sometimes. God was there, I suspected, but never actually felt any connection thereto. Then, in my early adolescence my Dad remarried, and with my new family came the Catechism, prayers before everything, and mandatory Sunday Mass. I liked the idea of religion, and really enjoyed the singing in church, but didn’t feel closer to anything divine. I gave up on the idea of someone in the sky guiding me for years until a short stint with a born-again cult helped me understand my true religion — me.

I know at first glance that seems like the total narcissistic ideal — the idea that I am God, but bear with me for a second. I had been questioning the existence of a higher deity-“God”-for pretty much my entire life, until one day in a dance class, it was made clear to me. While sweating, stretching and performing a particularly beautiful combination I finally felt Him (or in my case, Her :) ) The inspiration for my life (the spirit if you will), didn’t live outside of me on some cloud overhead, but inside my heart. The feeling of being filled with a gift from something bigger than me was radiating from inside. God, or the universe as I call it, resides right here, in me.

This discovery changed everything. Suddenly I started to pay attention to the consciousness my intuition gave me. Should I date that guy? My gut got twisted and queasy, probably not the right fit. Should I pursue my dream of being in a Broadway show? Butterflies and fireworks of excitement. Yup. I’m right where I need to be. Don’t get me wrong, intuitive connection was and is still a process. Some signals were ignored, some misread, but the gut didn’t lie. Like a weathervane, my sixth sense was right on-always and in all ways. My life has been extraordinary trip since I learned how to say yes to insight. From talking to others, it seems like I’m not alone in the search for some guide and guru. Let me share with you the beauty of your God within, and how to tap into yours:

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  • Pay attention
The first step to tapping into the Divine within is to simply stop, drop, and notice. Meditation is the most powerful tool to hear your inner voice. Starting with even just 5 minutes every morning will put you more in touch with your instincts. Letting the monkey of the mind chatter  will only distract you from the pure messages from your deep subconscious. Once you’ve started to quiet your mind, start noticing your body cues as well. Why do I feel tense whenever I speak to that friend? Every time I head into work I feel sick to my stomach, where conversely working with animals makes me feel like I’m on cloud nine? Your mind leaves your body clues, you just have to pay attention to the writing on the wall.
  • Be specific
Being a conduit for our higher selves is just the first step. I once heard that prayer is speaking to God, and meditation is listening. Once you have the listening part down, start to set your intentions on what you want in your life. I’m not trying to foray too much into The Secret here, but really, being specific about your ideal mate, job, or even vacation helps the universe deliver. Take time to dream, scheme, and then get specific. I LOVE doing vision boards to help my subconscious grasp the plan. Do your 50% and the divine can meet you halfway.
  • Get comfy with your vibes
So now you’re listening, getting clear and things seem good, but be aware. This is where things might freak you out. Opening yourself up to your inner wisdom will bring well, some serious learning. Suddenly the friend you thought was your bestie gives you a headache every time she calls. Maybe that relationship has outgrown its purpose, and it’s time to move on. As you open yourself up and ask the universe to intervene, it will, but not always in the ways you thought it would. Just breathe and know that your intuition never steers you wrong. While some old relationships, habits, or patterns may fall away, new, better serving ones will appear. Promise.
  • Just Say Yes
This is my favorite part of being an intuitive person. When you get clear and comfy, the universe will be eavesdropping on your shit. Suddenly, you’ll find yourself saying things like: “I never go and see live music. I need to do more of that” and then BOOM! You’ll get a free ticket to see the Ting Tings (true story). Though I digress, honestly it’s slightly spooky how your ability to manifest grows. As the old saying says, “be careful what you wish for.” Your inner guide is alert and ready to deliver, so when the things you have been wanting show up, JUST SAY YES. Don’t look a gift horse in the mouth here-who knows where that concert could lead you, or who you could meet on the dance floor. If anything, you’ll start to feel whole and fulfilled since no one knows you better than you. Just enjoy!

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Teacher Focus Feature ~ Liza Ard

There’s nothing I hate more then when I introduce myself to someone and they reply, “I’ve actually met you already”. Duh! I feel like a total jerk for not remembering their face, let alone their name. This was the case when I met Ms. Liza Ard. I remember it well now: it was 3 plus years ago before I took over the Pilates studio I now own, and Liza and her friend, also now one of our cooperative members, popped by the studio looking to rent space. If her striking beauty wasn’t enough to capture my attention, I was imprinted by her quiet demeanor and serenity. So when she reached out to me about becoming part of the FORM team I was hopeful that some of her tranquility might rub off on me. After teaching next to her for almost a year now, I realize that her relaxed nature is just a means to her lazer-like clarity and on point teaching of the Pilates method. Here’s her story:

It only took one session for Liza to get a fixation on Joe Pilates’ method. Her older sister recommended she try it out and she was so smitten that she immediately decided to become an instructor and started her training with the Grande Dame of Pilates, Romana Kryzanowska.

For Liza, the Pilates method is everything. She loves how it’s fluid, ever changing, and efficient it is. Before she started doing Pilates she was always bored with her workouts and could never quite achieve the musculature she desired. Pilates keeps her constantly engaged and rewarded for her all her effort.

As a civilian (not a dancer or athlete), Liza’s translation of the Pilates method is truly user-friendly. Not influenced by years of perfectionist seeking training, she focuses on the body in front of her acknowledging it’s unique structures and limitations, allowing this to inform her teaching. Free from her own nasty critic, she can work with her clients towards the ideal instead of expecting them to be ideal right off the bat. Liza likes her sessions to be fun and free moving and the sweaty smiles on her client’s faces says they like it too!

When she’s not teaching Liza is playing cards, hitting the movies, getting lost in a Netflix marathon, eating out, or dancing. She is always laughing (even at my bad jokes), and has a smile that’s worth a million bucks. One of my most dedicated instructors, Liza diligently gets her own Pilates practice in 4-5 times a week. She is truly an inspiration to us all teachers and practitioners alike.

Here’s a few things you might be surprised to find out about Liza:

  • She makes an excellent Chicken Vindaloo from scratch
  • She loves science fiction of any kind
  • She holds a degree is in Molecular Biology (!!!) from Princeton
  • She loves to sing old fashioned Blues and jazz songs

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Guest Post: Raise Your Standards

As Fitness and Health Professionals our top priority is to enhance the lives of others by sharing our wisdom and guiding them to achieve their goals. However, we’re also Business Women (and Men) and we have to make a living. An abundant living, at that! Why? Because we’re worth it.

If we wanted to work for free we would be volunteering. This is our livelihood and in order to successfully transform the lives of our clients, we must first transform our own to embody and exemplify what we teach. As a former Pilates Instructor and Personal Trainer (I am no longer in practice as I now focus solely on Health Coaching), I really struggled with sticking to the standards I set for myself. What do I mean? My rates were on a sliding scale and although I had clients sign an agreement form that if they cancelled within 24 hours of our session they would be charged, I never held them to it. I felt like I was doing them a favor by being understanding. That they would like me more because I cut them a break.

Unfortunately, this ended up hurting me more than doing me any good. Clients began to take advantage and would cancel at the last minute knowing I wasn’t going to charge them. I had set the precedent so I felt like I couldn’t go back and began to hold them accountable again. I created this monster! Now I was the one getting screwed out of money and my schedule was incredibly unpredictable.

I finally asked myself, “What am I doing?!” My passion was taking a nose dive and I felt walked all over. My realization was that “I AM WORTH MORE THAN THIS.” I knew I had to take massive action to raise the standards I had set for myself! And once I raised my own bar I could raise it for my clients too. You see, how we hold ourselves accountable and the level of self-love we show ourselves directly translates into our business. Our clients see and feel the vibration we give off. When we come from a place of loving and accepting ourselves fully, we inspire our clients to do the same.

For me, that meant that all of the new clientele I signed on received an overview of the Client Agreement highlighting the cancellation policy so they knew I meant business. I expressed that when we set appointments I expect them to show up, give me the courtesy of a 24 hour cancellation notice or they would be charged their full session price.

Once I set this new standard and held people to it, not only did they fall in line with the policy I set forth, but I started to feel a deeper sense of confidence! I realized that my wishy washy ways of the past reflected my insecurities about successfully running a business and charging premium prices for my services. I knew my skill set and my capabilities, but I had fear around others taking me seriously or believing that I was worth the rates I charged. I finally understood this was just self-doubt and bullshit stories I was telling myself!

The bottom line is this: You Are Worth It. You know what prices your services command and you deserve to be paid accordingly. You are completely justified in holding your clients to the standards you set forth at the beginning of your partnership. In order to grow successfully you must tap into your inner confidence and strength. Give yourself respect and love and you will receive respect and love back.
UntitledMarie Catelli, The Gut Guru, is a Holistic Health Coach guiding women to get to know their body and mind from a gut perspective. How you feel at any given time has everything to do with what’s going on in your gut. When you understand how this affects you in your every day life you are empowered and equipped to make informed decisions about what to eat, when to eat and how to eat. Learn how to trust your gut on a whole new level at www.mariecatelli.com.

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Teacher Focus Feature ~ Brittany Crosby

It’s no surprise that Brittany Crosby, a red haired Pilates maven, is as fiery as her locks. Don’t get her wrong though — she’s as precise in her teaching as a scalpel and will get you sweating even in her hushed tones. Her visible tattoos and a wicked sense of humor is what got my attention at first glance, but her teaching passion and ability to help others heal is what had me welcoming her with open arms to the FORM family. Here’s her story:

New York Headshot Photographer Sofia Negron

Brittany, a professional dancer, got into Pilates like so many of us that teach it, through her art. Looking to improve her dance technique she started studying the method. When she realized how much mindfulness and concentration it required, she was instantly infatuated. The transition from practicing to teaching was natural. She had already been teaching dance classes off and on for years so as she got into her Pilates practice and the opportunity came up to be able to certify, she jumped on it. Learning the theory, how to practice for herself, and how to teach others just overlapped. Even now, after 10 years of teaching, it blows her mind how when you allow the work to center yourself, you can actually realign your body.

New York Dance photographer Sofia Negron Brittany Crosby Pilates

Fascinated by anatomy and physiology, Brittany’s focus as a teacher is on rehabilitative movement for special populations. Her favorite clients are those who are post-op knee/hip replacement, rotator cuff surgery, and spinal fusion. Working with this type of clientele is really gratifying for Brittany because finding the movements that relieve restriction and pain are a huge deal. Every subtle shift and advancement in her client’s ability is a notable milestone that drives those working against injuries or disabilities. Helping people to realize that they have control by mindfully moving and truly focusing is a spectacular thing to see progress and makes her a better teacher. More and more she’s also getting into working with those who are stunted by diseases like Fibromyalgia and Parkinson’s.

When Brittany isn’t teaching she’s dancing (duh) or watching Youtube videos of hip and knee replacements (this is true! I’ve witnessed the horror many times!!!) Her bigger vision is to be part of innovative movement research that furthers the understanding of the brain-body connection that can be applied to help those dealing with pain and movement-debilitating conditions. We have no doubt she’ll do just that!

 

4 Fun Facts About Brittany:

  • I used to work on a cruise ship as a dancer
  • I developed my own major at Indiana University
  • I like being connected and collaborating with my client’s health care practitioners (acupuncturists, physical therapists, chiropractors, orthopedists)
  • The first year I lived in NYC I dressed up like an elf and did a flashmob in Union Square

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For The Pilates Virgins

 

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I’m always the first to say, and have been known to shout it out loud in a mat class or two, Pilates instructors LOVE Pilates Virgins. I mean, I can understand from the perspective of a newbie not wanting to show their rookie status, favoring hiding in the back, and meekly or not at all raising their hand when asked if they’ve done this before. I get it. We want to always be the expert in the situation. No one wants to look the fool, but as the other side of this equation, as the instructor, let me tell you: we <3 the beginners. I know — you virgins may not yet be convinced.

Well, here’s three reasons why no experience is needed to be our favorite population to work with:

  • You’re like clay

That’s right! Like a malleable piece of clay, we can use Pilates to mold your body into exactly what it’s meant to be. Since everything is new we can just observe how the work looks on physique without a bad movement habit throwing you off. You’re soft (no pun intended) so we can shape and work to create a strong foundation in the Pilates method that will serve you for years to come.

  • You are usually eager

Since you’ve had absolutely no previous Pilates experience, good or bad, you are less likely to be resistant to our corrections, suggestions, and instruction. Beginners are usually the most eager to please, the hardest workers, and the most present in their workouts. You don’t have a previous Pilates “movie” going on in your head which means that you are in the moment listening to our every word. Besides the fact that it boost our teacher egos, it also helps you get the most out of your session so you “finish” feeling completely worked and rejuvenated.

  • You see the most change

I often say, there’s in-shape and then there’s Pilates-shape. This work guarantees to be different than ANYTHING you’ve ever done, because simply there’s nothing like it. Our bodies usually respond best to varied movement and challenge so your first 10-30 sessions will be your most memorable. You’ll always remember when you mastered that seemly impossible exercise, saw your pants getting a little baggier, and notice a muscle growing where you didn’t even know you had one. This new-ness only comes once in a Pilates lifetime and we love to be a part of it.

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So, own your naiveté and know that your instructor is stoked to have a novice in their midst. When it’s time to declare that it’s your first time in class, raise your hand high. Remember you only have your first time once…

The team at FORM Pilates wants to take you through your first time…email us today to speak to our Pilates concierge

 

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Juno was Hell- My Tale Of Survival

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Whole Foods Snowmegdeon

 

Only in New York City can a blizzard be such a social event. Like a juicy piece of gossip, my fellow Manhattanites are milking this snow shit for all it’s worth. “Did you know this could be really bad,” they say. “Worst storm since 1947, 60 inches.” Cue dramatic death music. If you drink the Kool-aid and watch the news, you may have a mini heart attack at the gravity of the sitch…which is precisely why I steer clear of that nonsense. And hey — there’s a chance it could be really that bad but we like to make a drama out of the most banal headlines — we’re New Yorkers! Here are the real reasons that Blizzards in the city are hell…

  • There’s NO kale left!

That’s right!!!! No kale for your salads, soups, or smoothies. What ever will we do? Screw water, batteries, and canned food. We need our super food yo! And can we talk about the line at Whole Foods? Really?!? How can they expect me to wait 30 minutes to pay for the contents of my artisanal charcuterie and cheese plate?!? This must be what third world countries are like…

  • I’ll have to make a cup of my own coffee?!?

Starbucks is closing?!? The fancy coffee place around the corner is unmanned as well??? Who will make my Flat White? Oh the horror.

  • Everyone is getting wine/beer/whiskey/insert favorite spirit here

I mean, why do we all have to all have the same alcoholic tendencies? While the lines for vino were nothing like those for the Kale, I still had to wait to pay for my booze longer than usual, AND carry the heavy bottles back to my snow den ALL BY MYSELF since they nixed delivery early. Thank God I made it back with enough alcohol for 10 blizzards. Whew.

  • Snow facials hurt

If I knew there was a storm of this magnitude I would have forwent my weekly microdermabrasion treatment. I really hope that my skin can take this level of exfoliation. That bitch Mother Nature really has it out for me.

  • Instagraming and Netflix is all there is to do

Now that work and school is closed, I’m forced to binge watch episodes of Black Mirror and movies such as Charlie’s Angel’s: Full Throttle all day long while posting pictures of snow on the Insta. Life is cruel.

So now you know why Juno was hell for me why was Juno it for you? Leave your woes below!

JAY_SULLIVAN_PHOTOGRAPHER-3613Lindsay Lopez is a dynamic force of nature. Years in tutus and tights paid off with wild success as a dancer and actress. Years in the “biz” taught her that dreams can come true, with plenty of planning and TONS of action to back them up. With a vision of helping her fellow instructors make what they deserve and live a life they love, Lindsay created FORM Pilates Union Square to focus on trainers rather than the clientele. The result was a workspace for teachers who love to teach and clients love to learn. Although Lindsay teachers less and less, she is breathing new life into a stale industry. Her wish is to provide her peers with the business training they so desperately need. As a positive coach and gutsy mentor, Lindsay Lopez is changing the Pilates business for the better.

 

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Teacher Feature: Co-Op Life!

Greetings from all of us here at FORM Pilates USQ! Having just completed the implementation of our new cooperative structure, we wanted to take a moment and feature a little bit from a few of our teachers who shared a few words about their experience so far. We’ve been plugging away at the new quarter, and hope that you are all spurred into action and productivity by the cool winds of fall! So here it is, straight from the source–What is it like to be apart of a Pilates Co-Operative?

Carrie Campbell

DJG_1837“I enjoy being part of the cooperative because it enables me to have the freedom of running my own business without a lot of overhead. I also enjoy being part of a team of self-motivated, like-minded Pilates teachers.”

Jamie Graham

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“It’s sort of like the best of both worlds in that you have the independence and freedom of working for yourself, but the environment and inspiration of being in a studio and teaching next to other great teachers. You feel less alone!”

Audrey Carney

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“The co-op provides a home and supportive base but even better, tools and connections to propel my career forward. It’s a fun, helpful and passionate group to be a part of!”

Julia Starobin

photo“The FORM Co-Operative feels like home. It’s a great space filled with energy and positivity. It’s amazing to feel like you’re part of a studio while running your personal business. I feel like FORM offers me the best of both worlds.”

Alissa Alter

“I love the freedom and flexibility I get being a part of the alissaFORM Team. I am also thankful for the wonderful people I have met.”

Liza Ard

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“I love having the freedom to arrange my own schedule and the perk of working in a nice space that’s graciously maintained. It’s fun to work alongside teachers that are in charge of themselves, it creates a very positive work space.”

So are you interested in joining our family?! Check out more info about our membership options by clicking here. What are you waiting for? Fill out an application today!

Not quite ready to commit to our Co-Op? Let’s Stay In Touch… Add your info here for updates!

Blues Schmooze

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Happy New Year!!! What are your 2015 resolutions? To workout more? To eat better? To get a new job, a new boyfriend, a new life? Oh the pressure. Of a resolution. All this, New Year, New You bullshit stresses us to pull new habits out of our ass like a rabbit out of a hat. Look — don’t get me wrong: I’m all for improvement and betterment of self. Hell, it’s what I do all day between teaching people Pilates and motivating others to create the businesses and lives of their dreams. My issue lies not with the good intention but instead with the peer pressure from society. Such constant nagging to make giant grandiose plans of improvement only lead us down the path of good intentions with no result which only makes you bury your head in shame for giving up just weeks later.

There’s an actual phenomenon, coined by a British doctor for travel firm in hopes of selling vacation packages to Bora Bora and other sunny locales, called Blue Monday. Since its inception in 2005 the concept has been debunked, even by the good doctor himself, but Blue Monday, or the last Monday in January, is supposed to be THE most depressing day of the year. Despite being bogus, it still resonates. This time of year the weather is crap-tacular, the lack of sunshine and vitamin D starts to take it’s toll, you’ve been eating like a bear preparing to hibernate, and you just got your credit card bills from the holiday. Basically, January is one big Christmas hangover.

So, while all of those facts may be true, so many of us still try to make resolutions each year with renewed hope that somehow this year they’ll stick. Years ago I swore off resolutions myself in favor or creating words that set a tone for how I want to feel all year. I find it helpful to keep looking back at them when I feel lost or frustrated by the way my life is muddling along, and use them as redirection back to where I want to be. And while my strategy is good for not setting oneself up for failure with dreaded resolutions or empty goals, it’s not really a roadmap on how to get from New Year hope to real results.
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One of my favorite business strategists, Derek Halpern, just released a series of blogs titled, Be The Exception. Derek’s mother was on welfare, married to a drug addict, and had never been to college. Derek’s grandmother gave his mom a second chance by sending her back to school. Despite the odds his mom turned things around — going to school, working full time, and raising two kids, bringing them up to a comfy middle class existence without drugs and poverty, but she is the exception. How many times have you heard sad stories of people who have had terrible things happen to them, or maybe those terrible things have happened to you, but they just can’t pull themselves up to the challenge. What is it that separates those who rise above and those who just sink lower?

 

Well, desire for change is first and foremost. Hitting bottom with your situation or finally getting fed up enough to do something about it is key. Do you want change bad enough? Change is never the easy road so you have to want it. The first part originates within, second part is the external pressure. How many times have you had a great idea or even a deep dark dream that you choose excitedly to share only to be poo poo-ed by some well meaning friend or family member with a pat on the hand and a little, “When are you going to get a real job?” Same goes for big lifestyle changes like curbing your drinking or choosing kale over Kobe beef. Your peers who want change too but aren’t really willing to work for it. Your change threatens their lack of motivation. They will try to coerce you to stay back down at their level and “Just have just one,” or “come on! you only live once!” Misery loves company.

The thing is that the real hurdle to your dreams and realized resolutions is not the advertising industry, society, circumstances, or even your friends and family, but you. YOU are the biggest obstacle to your dreams. So stop the excuses and get your butt in gear. Want to workout more, just do it. Don’t lament about last week when you ate a whole box of Ho Ho’s with your butt glued to your couch. Today is a new day and a new chance to be the exception to the rule. Get up get moving and walk confidently in the direction of your dreams. The road to being a bad ass is not a straight one without any hills. Climb that shit and remember that anything worth having is worth working for.

 

JAY_SULLIVAN_PHOTOGRAPHER-3613Lindsay Lopez is a dynamic force of nature. Years in tutus and tights paid off with wild success as a dancer and actress. Years in the “biz” taught her that dreams can come true, with plenty of planning and TONS of action to back them up. With a vision of helping her fellow instructors make what they deserve and live a life they love, Lindsay created FORM Pilates Union Square to focus on trainers rather than the clientele. The result was a workspace for teachers who love to teach and clients love to learn. Although Lindsay teachers less and less, she is breathing new life into a stale industry. Her wish is to provide her peers with the business training they so desperately need. As a positive coach and gutsy mentor, Lindsay Lopez is changing the Pilates business for the better.

 

 

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