Why Your Business Could Be In Danger

Think you have the next big business idea? Want to own your own business so you can make a lot of money? Maybe you have a business already and although you’re struggling to make ends meet, you don’t want to give up on your dream. In the video below I will give you three steps to make sure you’re headed in the right direction and making the most of what you offer:

Here are the steps to getting your business out of danger:

Get Clear It’s SO important to know what you want in your business. How many hours do you see yourself working? How much money do you want to make? You get the picture. Plus, it’s even MORE important to know what you want in your life. If you want family to be numero uno, having a big Pilates empire might not be the best fit for you. Doing this Painted Picture exercise will help you know where you want to be.

Find Your Ideal Client Knowing who you’re trying to reach with your business is one of THE most important exercises you can do! Start with the clients or customers you LOVE. What do they have in common? Then create a customer of your dreams. Figure out where he/she lives. How much money do they make? What do they like to eat, read, listen to, watch? Get as specific as possible. Then, delve deeper and figure out what their fears are and how your product or service can help solve their problems.

Do Research Once you have that ideal client in mind, go out and find them! They might already be patronizing your business, or you may have to head out to where they hang to find them. Once they’re in your sights…start asking the questions. What would they LOVE your product or service to do for them? What would they pay for that? What are their greatest struggles, hopes, dreams, desires? This is valuable info you can use in your marketing, website copy, and offerings.

SO…if you like this video, like it! Share it with your friends and on FB, Twitter, and the like. Leave a comment below and let us know any mistakes you might have made when starting your business- it could really help someone else not do the same thing.

Need more help getting clear and growing your business? Book your FREE half hour session with me today!

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