Guest Post: Is Working Out Just Another Chore?

Just the other day I overheard a trainer-client conversation about setting up the next workout appointment. When given the options between two slots, the client said: “Let’s do it as early in the day as possible. Then it’s out of the way.”

It’s the “out of the way” that got me thinking. While I recognize this sentiment from whenever I schedule my own workouts for an already packed week, is it true that working out is just another chore?

It’s probably true: if we could maintain a happy, healthy, and good-looking body without exercise, chances are we wouldn’t go out of our way to work out and stretch. We know about all the health benefits, yet some of us think of it the same as walking the dog on a cold and rainy night – something we know we should do, but don’t really feel like doing. So it’s important to remind ourselves from time to time why exercising is different from walking the dog, washing the car, or doing our taxes!

  • QUALITY “YOU-TIME”
    Let’s face it: how often do you get to have some personal time, away from family, career, and assets? Exactly. Whether you are taking a run, pumping iron, or doing Pilates, focusing on nothing but the physical task at hand will get you in a zone in which you can put everything else on hold for a while. Think: work out = time out.
  • FITNESS IS WELLNESS
    Ever spent a workout session thinking “what I really need is a massage” only to find out afterwards that you didn’t need one anymore? No surprise here: exercising and stretching relaxes the muscles, strengthens and lubricates the joints, cleanses the skin and detoxifies the organs, improves the circulation and immune system, stimulates the brain, rejuvenates and energizes – basically it’s just like a visit to the spa! Let it be something you look forward to.
  • ENDORPHIN-RUSH
    Do you know that amazing feeling after a really good workout, a sense of power, bliss, and instant stress-relief? This happens thanks to the release of endorphins, a chemical produced by the brain during exercise. It also occurs when feeling excited, in love, having an orgasm, or eating spicy food. Exercise is clearly your best bet if you want to schedule your next endorphin-rush (and rely on it.)
  • CHANGE YOUR POINT OF VIEW, OR CHANGE THE TYPE OF EXERCISE
    As you see, there are plenty of reasons and incentives for you to look forward to your next workout. Still seeing it as a chore? Then maybe you are simply not doing the right thing! Try a different kind of activity, find something that you truly enjoy, independent from the desired results. We all tend to stick to activities that stimulate and challenge us physically AND mentally – and that are fun!

Of course, Pilates is my workout of choice, but at the end of the day – as long as you’re moving, it’s good for you!

 

 

Benjamin Degenhardt 282483_10151157663845706_2094099938_n-300x300 is the mastermind behind 360° Pilates, a continuing education program for Pilates teachers. He has been involved in the Pilates world for over a decade in addition to his extensive dance and movement teaching background. While performing as a dancer he found a passion for teaching movement and, inspired by Joe Pilates, immersed himself in the study of injury prevention andbody mechanics. With his expertise in historical Pilates and modern fitness he established himself as a “teacher of teachers” and conducts workshops around the globe. He has maintained a true passion for the Pilates method and its ability to improve people’s lives. You can find him and his articles for Pilates teachers on his website at benjamindegenhardt.com

Teacher Focus Feature ~ Monika Harczuk

Tall and stunning, Monika Harczuk will get your attention just standing on the floor at FORM Pilates. Serious with a smile, Monika came to me as an instructor looking for a home to see her clients, but she has since become so much more. A good friend and coaching client, Monika sees wellness as a true mind, body, and spirit job. She is always quick to offer advice about healing food, tea, or meditation techniques. Her dreams include eventually traveling back to her home in Europe and spreading Joe Pilates’ work with her company Harmonized-me. Here’s her story:
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Monika never exercised as a teenager and was very weak and tight, but always loved ab exercises. The year was 2002 and she was living in Amsterdam and in an effort to get the most out of her gym membership she wandered into a class called “Ground Work”. It was 45 minutes of killer ab work: Monika’s favorite. After class she found out this was not your Mom’s ab workout — It was a method called Pilates. From that point on, she began her research. Back in Berlin, she could only find two Pilates studios but that didn’t stop her from traveling for her weekly private lessons and mat classes. After a year of working hard, practicing a lot, she saw what Pilates was doing for her body. Monika decided to move back to Holland and begin her teacher training program in Den Haag.
For Monika, Pilates changed everything. She never felt very connected to her physical body and the method opened up her eyes wide. Today, she loves to pass on the gift of Pilates to her own clients. She is focused, deep, and detailed in her sessions to make sure that the basics are understood and that clients develop a deep foundation. She often works with imbalances like Scoliosis and through her careful command of the Pilates technique change and growth are inevitable.
When she’s not teaching, Monika balances her schedule with doing well,…nothing. She loves having no plans and taking the day by surprise.

 

Monika wants us to remember that our body is the vehicle that carries us through life and it is important to care for it and give it our undivided attention. Having a body that is strong and healthy is the key to living your most joyful life.
Here are a couple interesting facts about Ms. Harczuk:
  • She loves listening to Eckhart Tolle
  • She is nearly vegan
  • When she has the first sip of sparkling water, she gets a hiccup
  • She speaks 3.5 languages

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Guest Post: Setting Boundaries

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I’ve been an entrepreneur for the past 8 years, I’ve had 3 different businesses, and I’ve worked with hundreds of clients. When I first started out, I don’t even know if I used a client agreement {don’t tell my wife – she’s a lawyer}. As time went on, however, I learned more and more closely and clearly that setting boundaries in your business is ESSENTIAL to your sanity and success – and will actually improve your client’s experience working with you as well.

Let me explain. Think back to the last time someone got upset with you or you got upset with someone. In all likelihood, it’s because expectations were mismanaged. You expected something of someone and it didn’t happen or vice versa. You expected someone to be nice and they weren’t or someone expected you to be on time and you were 30 minutes late. And setting expectations go hand in hand with setting boundaries. When a client is disappointed, it’s often because she thought something was going to happen that didn’t — you were going to respond to her email more quickly, you were going to express more compassion when instead you went the tough love route — you get the picture.

The problem is is that when boundaries aren’t set, expectations aren’t clear and people start getting upset because they’ve set their own expectations without telling you what they are. Boundaries don’t limit you or your client; they actually allow for more space. Boundaries actually invite spaciousness into a relationship because they allow each person to be more of who they really are. Maybe you’re not an email person, but you’re all about offering text support. Let your clients know. Maybe you don’t check email on weekends. Let your clients know that too. What I actually do when I work with clients is that I send them the fancy schmancy client agreement with all the legal stuff, and then I send them an addendum with super clear, super straightforward – here is what I expect of you, here is what you should expect of me, and here is what you need to do to get the most out of this program. I kid you not – clients have actually THANKED me for giving this to them. People like to know what they should and shouldn’t expect from you. People like structure. People like boundaries. It’s just that the word “boundaries” has gotten a bit of a bad rap – because it sounds like we’re shutting people out and limiting access.

Imagine a fenced in yard. A dog in a fenced in yard is free to run wherever she wants to go. Boundaries create spaciousness for the dog. If there wasn’t a fence, she would be a leash because letting her run freely would in all likelihood be unsafe. Same goes for your relationship with your clients – boundaries create safety for both you and your client; you’ve clearly expressed what can and cannot be expected of you and your client will feel safer with you because you’ve set straightforward guidelines. It’s showing them that you respect yourself and that you care for them. You’ve put in the time and effort to get super clear and share how you want to help them. This may also empower them; a client who has no boundaries may come to rely on her coach to a detrimental degree, and lose faith in her ability to pick up her own pieces when necessary.

Now it’s best to set boundaries and expectations from the beginning; that said, if you’ve already started working with clients, and you know you’re long overdue for some serious boundary setting, it’s all good. First, get clear on what will and won’t work for you moving forward. Second, share how this new change will actually benefit your client and enhance her experience working with you. Then, get it in writing and send it to your client. Share that you’ve made these changes from a place of love and care. Most, if not all, of your clients will probably thank you for setting these new guidelines. And the ones who throw a tantrum? Perhaps it’s time to let them go. You’ve just shared with them what really and truly works for you and if that doesn’t work for them, then the relationship might not be meant to be.

I’ll leave you with this quote from Brene Brown:
“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.”

May you dance in the spaciousness of your new boundaries, and
celebrate the gift you’re giving to yourself and your clients.

 

JordanaJaffeJordana Jaffe is the co-founder of Magical Business Academy, a company she created with her wife, Gena. She works with women entrepreneurs and supports them in creating a business that fills both their hearts and their bank accounts. She believes that a successful business comes from allowing yourself to be exactly who you are and finding a way to make everything you do feel fun. Jordana’s superpowers include, but aren’t limited to, mapping out a super simple step-by-step plan of action for you (she loves spreadsheets), asking you the right questions so that you can uncover the answers that are already within you, and helping you design a business that highlights and celebrates your you-ness, which then magically attracts the people you’re meant to work with to you {since they’re finally clear on what you’re all about}. She is obsessed with creating communities, connecting people, chocolate chip ice cream and TGIT. You can connect with Jordana and over 1300 amazing women entrepreneurs in her free Facebook group, which she endearingly calls the magical playground, here: bit.ly/youaremagical

 

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Teacher Focus Feature ~ Brittany Crosby

It’s no surprise that Brittany Crosby, a red haired Pilates maven, is as fiery as her locks. Don’t get her wrong though — she’s as precise in her teaching as a scalpel and will get you sweating even in her hushed tones. Her visible tattoos and a wicked sense of humor is what got my attention at first glance, but her teaching passion and ability to help others heal is what had me welcoming her with open arms to the FORM family. Here’s her story:

New York Headshot Photographer Sofia Negron

Brittany, a professional dancer, got into Pilates like so many of us that teach it, through her art. Looking to improve her dance technique she started studying the method. When she realized how much mindfulness and concentration it required, she was instantly infatuated. The transition from practicing to teaching was natural. She had already been teaching dance classes off and on for years so as she got into her Pilates practice and the opportunity came up to be able to certify, she jumped on it. Learning the theory, how to practice for herself, and how to teach others just overlapped. Even now, after 10 years of teaching, it blows her mind how when you allow the work to center yourself, you can actually realign your body.

New York Dance photographer Sofia Negron Brittany Crosby Pilates

Fascinated by anatomy and physiology, Brittany’s focus as a teacher is on rehabilitative movement for special populations. Her favorite clients are those who are post-op knee/hip replacement, rotator cuff surgery, and spinal fusion. Working with this type of clientele is really gratifying for Brittany because finding the movements that relieve restriction and pain are a huge deal. Every subtle shift and advancement in her client’s ability is a notable milestone that drives those working against injuries or disabilities. Helping people to realize that they have control by mindfully moving and truly focusing is a spectacular thing to see progress and makes her a better teacher. More and more she’s also getting into working with those who are stunted by diseases like Fibromyalgia and Parkinson’s.

When Brittany isn’t teaching she’s dancing (duh) or watching Youtube videos of hip and knee replacements (this is true! I’ve witnessed the horror many times!!!) Her bigger vision is to be part of innovative movement research that furthers the understanding of the brain-body connection that can be applied to help those dealing with pain and movement-debilitating conditions. We have no doubt she’ll do just that!

 

4 Fun Facts About Brittany:

  • I used to work on a cruise ship as a dancer
  • I developed my own major at Indiana University
  • I like being connected and collaborating with my client’s health care practitioners (acupuncturists, physical therapists, chiropractors, orthopedists)
  • The first year I lived in NYC I dressed up like an elf and did a flashmob in Union Square

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For The Pilates Virgins

 

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I’m always the first to say, and have been known to shout it out loud in a mat class or two, Pilates instructors LOVE Pilates Virgins. I mean, I can understand from the perspective of a newbie not wanting to show their rookie status, favoring hiding in the back, and meekly or not at all raising their hand when asked if they’ve done this before. I get it. We want to always be the expert in the situation. No one wants to look the fool, but as the other side of this equation, as the instructor, let me tell you: we <3 the beginners. I know — you virgins may not yet be convinced.

Well, here’s three reasons why no experience is needed to be our favorite population to work with:

  • You’re like clay

That’s right! Like a malleable piece of clay, we can use Pilates to mold your body into exactly what it’s meant to be. Since everything is new we can just observe how the work looks on physique without a bad movement habit throwing you off. You’re soft (no pun intended) so we can shape and work to create a strong foundation in the Pilates method that will serve you for years to come.

  • You are usually eager

Since you’ve had absolutely no previous Pilates experience, good or bad, you are less likely to be resistant to our corrections, suggestions, and instruction. Beginners are usually the most eager to please, the hardest workers, and the most present in their workouts. You don’t have a previous Pilates “movie” going on in your head which means that you are in the moment listening to our every word. Besides the fact that it boost our teacher egos, it also helps you get the most out of your session so you “finish” feeling completely worked and rejuvenated.

  • You see the most change

I often say, there’s in-shape and then there’s Pilates-shape. This work guarantees to be different than ANYTHING you’ve ever done, because simply there’s nothing like it. Our bodies usually respond best to varied movement and challenge so your first 10-30 sessions will be your most memorable. You’ll always remember when you mastered that seemly impossible exercise, saw your pants getting a little baggier, and notice a muscle growing where you didn’t even know you had one. This new-ness only comes once in a Pilates lifetime and we love to be a part of it.

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So, own your naiveté and know that your instructor is stoked to have a novice in their midst. When it’s time to declare that it’s your first time in class, raise your hand high. Remember you only have your first time once…

The team at FORM Pilates wants to take you through your first time…email us today to speak to our Pilates concierge

 

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Guest Post: I AM a Pilates Nerd. (The one who created the brand)

If you would have told me two years ago that I would create a ‘brand’ that would be distributed and wholesaled internationally, get picked up by a major Pilates retailer, and make people smile with knowing enthusiasm, I never would have believed you.

In fact, I would have been really scared to try.

 

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It all started with a logo, a blog idea, and one t-shirt. But even before that, it began with a declaration I read in a blog:

“Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound. No one is going to pick you. Pick yourself”.     – Seth Godin

Pick yourself.  What?

I’d have to say this idea of picking myself – of creating my own path, changed my thinking and how I see myself in the Pilates world.  Beyond teaching my own students, I hadn’t allowed myself to think I could offer more to the Pilates community.  But if you’ve ever sat down with a copy of Return to Life, you know that Joe Pilates’ discipline was all about pushing yourself.

I’ve been teaching Pilates for 16 years. Some of those years in the trenches were admittedly not my best work. I spent too much time comparing my teaching skills with others and defending my philosophies.

Now I think I wasted so much time not allowing other facets of my creativity come to light.

It turns out it was the shirt, especially the logo, that made an impact on people. What’s surprising is I wasn’t expecting to build a small apparel brand, but that’s what happened. Ultimately, connecting people who feel as passionate about Pilates I do, is the most satisfying part of Pilates Nerd.

While I write this I am knee deep in online orders, preparing another wholesale order, and getting ready for my first big Pilates conference as an exhibitor.  It’s overwhelming not just because of the crazy workload in addition to my teaching, but because there is so much about the apparel business I am still learning!

Believe it or not, I have yet to assert myself and make it widely known that I am, in fact the face behind the brand.

It’s daunting to admit that I created every shirt, every post, and every item.  Mainly because it’s scary to fail, scary to be judged, and scary not to have control. (Insert Contrology joke).

I think we were born to create, to move people and to connect with people. The challenge is finding our niche and following through. Part of the bigger picture is this: we get on the mat and apparatus week after week and you never know what you can do until you try…that’s half the fun of it. So, be patient and move through the fear.

“…Patience and persistence are vital qualities in the ultimate successful accomplishment of any worthwhile endeavor.”

Thanks Mr. Pilates, that’s a quote to live by – body, mind and spirit – for sure!

image1Raised in upstate NY and now a Southern California local, Karen Ellis is the owner and director of Prana Pilates in Costa Mesa. She began her journey of movement in ballet, earned a BS from Indiana University and received an MFA from the University of California Irvine. After a professional ballet career in Boston concluded with injuries, a passion for healing the body and new career in Pilates was born.

In 2013 Karen created Pilates Nerd®, a company designed to celebrate Pilates through apparel, accessories and shared sentiments.  The simple goal of her idea is to generate enthusiasm for the benefits of Pilates and help connect people.

 

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Surprise, I’m Not Perfect!

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In business like in life, shit happens to remind you that you are human, fallible, and destructible. The roads of failure and success intertwine. So there is bound to be a little collision here and there. Typically, there’s no celebration or party for our faux pas, but there should be. See, without falling there can be no getting up…and it’s the getting up that makes all the difference.

I have been running my own business now for just over 3 years, and have had more slip-ups than an entire summer on a slip-n-slide. I didn’t go to a college, earn a fancy MBA, or start my business with unlimited capital. No ma’am. My journey into entrepreneurial-ship was purely a fly-by-the-seat-of-my-pants predicament. In my insecurity I did the research, read the books, and joined the business clubs to boost my mastery of business ownership. Being surrounded by fabulous women (some with degrees and success, some without) I quickly learned that no matter how much you hit the books there’s no replacement for being kicked in the ass by your business itself. The first time it happens you feel like the wind has been knocked out of you and that you may just be down for the count, but you get back up and keep on punching.

So if failing is inevitable and mistakes are unpreventable, why don’t we just learn to embrace it? Can you ride the wave of fuck-ups and still bring home a success of a business? When the shit hits the fan and you’re the one that was responsible for throwing it, can you forgive, forget, and move on? Certainly. And the health of your business depends on it.

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  • Reflect, Review, and Redo

In my case, I wasn’t completely aware of my mess up until it was the size of the Sierra Mountain range. By the time I was busted on my goof, it was too late to fix it. While you can’t take back the missteps, you can choose to do better now that you know better. Take the time to reflect on the situation. Can you see what your part in the debacle was? If your mess up included other people take a second to feel what they feel, empathize with how being on the back-end of the blow out must feel. Then, make a plan to do a reboot next time. Learn from your mistakes but never regret. One day you will realize that sometimes the wrong choices bring us to just the right places.

  • Bury the hatchet

In my journey to forgive myself, I have realized the importance of letting myself off the hook. Look, if you’ve done the damage either to yourself and/or to others punching yourself in the gut over it will just well, causes more hurt. Take some time to let bygones be bygones and heal so you can learn and grow. Be careful not to make this one failure bleed into the entirety of your being. Sure, you had a fuck-up on this particular day, in this particular situation, with this particular person. Does it mean you are utterly inept and should just throw in the towel? No way! Step away from the edge and give yourself a big “I’m sorry” hug.

  • Throw a Screw-up Soiree

So once you’ve learned the lesson and then forgave the offender, aka you, it’s time to shake that shit off! Put on some rockin’ tunes and shake your bootie! Treat yourself to a healthy homemade meal. Celebrate that you are SO self-aware, SO sorry that you messed up, and SO sure that you will make mistakes again. The most important difference between successful and unsuccessful people is that successful people never interpret failure as the last word on the subject. Reward yourself for putting it out there and trying. Next time, and there will be a next time, remember a failure is just a try that didn’t work.

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Guest Post: 3 Ways to Connect via Social Media (No Selfies Required)

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Selfies. Baby Pictures. Buzz Feed articles about which Disney character you’re likely to be if you turned into a cartoon. For many, social media seems overwhelming and self-centered. And for business owners, it can feel like one more task on an already overflowing “to do” list, but there’s hope!

 

When used well, social media is an incredible way to genuinely connect with your students and clients to help them achieve their life and fitness goals. Read on, to see how…

 

3 Ways to Authentically Connect with Your Ideal Clients:

 1- Post with Your Ideal Client in Mind: social media for business isn’t about you; it’s about them. Who’s your ideal client? What excites him/her? What are their biggest pain points and how can you help them reach their goals? Photos, videos, and blog posts that inspire and encourage them to take action, while inviting them to join you in the journey are a fantastic way to engage.

 

2-Social Media is Social for a Reason: People would not be on social media if they were not open to connect with new people, so don’t be shy about reaching out to someone new via Facebook, Twitter, or other networks. Start with something you genuinely appreciate about her. Maybe you liked a post she wrote or a photo she shared. Let her know, and she will almost always respond and reciprocate.

 

3-Quality Over Quantity: Posting a million times a day is not the answer. Consistency and high quality are much more important. The amount of posting varies based on network and ideal client, but in general, daily posting is preferable and photos, short videos, and quotes that provide high quality content receive more engagement.

Jacqueline Smile

 

About Jacqueline:

 

Jacqueline Boone is a Business & Digital Marketing Consultant and the Creator of the online publication & web series, 6 Months to Live. She specializes in working with mission-driven entrepreneurs (or soon-to-be entrepreneurs) and small businesses that want to make a profound impact on a global scale and teaches them strategies to expand quickly.

If you have any questions, feel free to reach out to Jacqueline at

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Ask Lindsay- To Discount or Not to Discount?

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“What do you do if someone asks for a discount on your rate? Does it always devalue your product to give the discount or is it better to have the client?” 

~Sandi New Jersey

If I had a dollar for every time a client asked for a discount I’d never have to teach Pilates again. I’d be rich! But honestly, I know what it’s like. When I was starting out on my own, teaching in my ultra-small home studio, almost 1 out of 5 potential clients would ask for a discount. At the time I took it as an experiment in pricing (or I was too chicken to stand up for myself;) and would change my prices willy nilly. It got so bad that I couldn’t even remember who’s rate was what! Now that I’m more established, I still get the occasional appeal for a rebate but very rarely. What’s different? Me! I grew a backbone that’s what! A favorite quote of mine is, “You teach people how to treat you” (tweet that!) How are you teaching people to treat you? Bottom line: If you believe you aren’t worth your rate, neither will they.

Now, how do you get from where you are today to where you want to be? Practice. Most likely you’ve heard that Joe Pilates said, “Rome wasn’t built in a day” when he talks about learning the Pilates method. Whether it’s your practice of doing Pilates or being a killer biz-nass person it takes time, a little coaching, and LOTS OF PRACTICE to become good at it! Build your “business muscle” step by step with this advice:

Grow Some Balls or ovaries, if you please. ;) Here’s the thing with business (and you’ll hear me say it often), it’s not personal. You have to be tough since everyone and their mother will ask for a discount because honestly, that’s good business. If something is negotiable, then you NEGOTIATE! It’s your job as your own boss-lady to make your rates NON-NEGOTIABLE and stick to your guns. Know your worth and believe in it. You  are  worth  it. End of story. Period.

Know Your Market In Sandi’s case, and like most of the instructors I mentor, their biggest issue is recognizing their market. Did you know you have the ability to pick your clients? You should know exactly who you want to work with and focus on attracting just that. Spend some time investigating your ideal client. What do they do? Where do they live? Why do they want to do Pilates, and how much would it be worth to them to <insert one> get rid of back pain, have a sleek physique, or improve their posture? Look at your current clients, chances are there’s someone you just light up at the thought of working with and wouldn’t dare ask for a discount? Wouldn’t you want more clients like them? Focus on what you want and remember all that you bring to the session and what you are offering. Think of giving them a deal and imagine how you’ll feel working with this client for less than you deserve. Like sha-poopie that’s what.

Add Value Instead of Discounting A great marketing tool, which will keep money in your pocket and satisfy even the best of the coupon-clipping mamas, is to add more value to your offer instead of discounting it. Can you throw in a free mat class to a package of privates? Customize a little homework video for a new client? Send weekly recipes or tips on how to eat healthy? Get creative (sky’s the limit) and think of ways you can add to your current service to make it more valuable, and worth every penny.

Have you had this happen to you? Did you do the discount dance? If so how’d it go? Leave your comments below. Have a question you’re dying for me to answer email me here

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Ask Lindsay- Email Woes

email-marketing-stats“How do you do send out email blasts so the people won’t automatically toss it to junk?” ~Jamie Los Angeles

Great question Jamie! We’ve all had this issue. You kill yourself over creating content and then it’s all crickets and tumbleweeds. IS ANYONE THERE???? In my experience building a tribe takes time and patience, but here’s a few tricks and tips I can offer to make the waiting less painful….

  • Have an Organic List I’m not talking pesticides and fertilizers here. Your email list should consist ONLY of email address that people have freely given. They must have opted-in or requested your correspondence. Dumping the entirety of your address book into your email marketing program will leave you with bunk analytics and un-opens up the wazoo. Make sure to get permission to add emails to your list. It’s called SPAM if you don’t and it’s against the law.
  • Be Interesting to Your Client Base Know who you are marketing to, then figure out what it is they are interested in. Yes, Pilates articles, workouts, and tips are valuable but what else can you offer? Maybe nutritious eating tips, articles on health, or even fashion, shopping, or wine reviews. People will read your stuff if it’s interesting to them so figure out what you and your ideal client have in common and share!
  • Speak Like a Human Make sure that your marketing material has an authentic voice. Writing copy like a robot is a sure turn off. You can test your writing by asking your bestie to read it. If she’s like, “who the hell is that?” then it’s back to the drawing board. Write like how you speak, not like you are writing an essay for English Lit.
  • Testing 123 Test the times and days you send your emails. Most email marketing providers have analytics that you can see your percentage of opens. Try sending your correspondence at different times to determine which is best for your audience.
  • Grab them at Hello Your subject lines are the first thing people see and they need to be good. People love secrets. Instead of “Free Pilates Workout,” you could say “My Secret To Flat Abs.” Or maybe you instill a little fear. As a substitute for “Get Healthy” try out something like “Things You Should Never Do If You Want To Live a Long Life.”

Now go out there and send some emails! Be consistent and publish often. My rule is at least twice a month. Leave your comments and questions below. Let’s get this conversation started!

Want more attention than a blog article can give? Allow me to give you a taste of the goodness business coaching can bring. Schedule your 30 minute freebie session today!

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