Ask Lindsay- Email Woes

email-marketing-stats“How do you do send out email blasts so the people won’t automatically toss it to junk?” ~Jamie Los Angeles

Great question Jamie! We’ve all had this issue. You kill yourself over creating content and then it’s all crickets and tumbleweeds. IS ANYONE THERE???? In my experience building a tribe takes time and patience, but here’s a few tricks and tips I can offer to make the waiting less painful….

  • Have an Organic List I’m not talking pesticides and fertilizers here. Your email list should consist ONLY of email address that people have freely given. They must have opted-in or requested your correspondence. Dumping the entirety of your address book into your email marketing program will leave you with bunk analytics and un-opens up the wazoo. Make sure to get permission to add emails to your list. It’s called SPAM if you don’t and it’s against the law.
  • Be Interesting to Your Client Base Know who you are marketing to, then figure out what it is they are interested in. Yes, Pilates articles, workouts, and tips are valuable but what else can you offer? Maybe nutritious eating tips, articles on health, or even fashion, shopping, or wine reviews. People will read your stuff if it’s interesting to them so figure out what you and your ideal client have in common and share!
  • Speak Like a Human Make sure that your marketing material has an authentic voice. Writing copy like a robot is a sure turn off. You can test your writing by asking your bestie to read it. If she’s like, “who the hell is that?” then it’s back to the drawing board. Write like how you speak, not like you are writing an essay for English Lit.
  • Testing 123 Test the times and days you send your emails. Most email marketing providers have analytics that you can see your percentage of opens. Try sending your correspondence at different times to determine which is best for your audience.
  • Grab them at Hello Your subject lines are the first thing people see and they need to be good. People love secrets. Instead of “Free Pilates Workout,” you could say “My Secret To Flat Abs.” Or maybe you instill a little fear. As a substitute for “Get Healthy” try out something like “Things You Should Never Do If You Want To Live a Long Life.”

Now go out there and send some emails! Be consistent and publish often. My rule is at least twice a month. Leave your comments and questions below. Let’s get this conversation started!

Want more attention than a blog article can give? Allow me to give you a taste of the goodness business coaching can bring. Schedule your 30 minute freebie session today!

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List Building 101

This video blog is all about lists- email lists that is! Do you know that your email list is THE most important marketing tool you have? Not your Facebook page. Not your Twitter followers, but your organically grown email list.

No list? No problemo. Here’s three quick and easy ways to get people to sign up for your email list:

  1. Just ASK! Getting people to agree to get your newsletter or regular Pilates communication is less complicated than you think. We tend to not want to “bother” people and don’t even ask. How will people know that you even have a list if you don’t tell them?? Tell them you are building the thing and they will come…you’d be surprised;) Have a link to your email list on your biz card, on your website, and pimp it out as much as you can!
  2. Offer a killer freebie on your site Assuming you have a website, and assuming you have an email marketing provider (if not see the ps below), you should be displaying your email sign-up link front and center. If that’s the case and you’re still not getting bites, try offering a little treat in exchange for peeps emails. It can be a short video, a free consult, or an informative article you’ve written. Just the simple act of exchange will make the interested give up the goods.
  3. Shout it out social media style Make sure you tell your followers and fans that you have a list. You can even share exclusive content just with your list to get them to sign up. Put a prominent link to join your list on your page or profile, and make sure to post or tweet weekly about your email list.

Follow just these three simple tips and you’ll see your list grow in no time! Remember that your list is more valuable with 5 organic emails than 500 uninterested ones. List building takes time but eventually you’ll see results.

ps- if you don’t have a website click the link below to get a FREE 30 min strategy mesh with yours truly for easy tips on how to do it inexpensively. If you have a site but don’t have an email marketing provider I recommend: The best free option: Mail Chimp Integrates with MindBody Soft: Constant Contact Newest email marketer on the block: Emma

If you like this video make sure to like it and share it with everyone you know;) Leave your biggest email marketing challenges and freebie ideas below!

Not quite sure if you’re ready to get your coaching on? Enter your deets here and let’s stay in touch!