Spring is For Sales!

Spring has officially sprung! The days are getting sunnier and longer, the weather is finally getting out of its wintry funk. But with spring can come a certain feeling of fear-have you done all you could have to build your business over the fall and winter, so it can flourish? Or, like so many of us, have you run into what can feel like an insurmountable brick wall in trying to draw new clients in? Well don’t fear-it happens to us all, and there are several ways around both the feeling and the problem.

We all know that it can be difficult to grow a business in New York City, especially for health and fitness professionals. With a crowded market place, fast paced lives and a schedule that can sometimes feel difficult to manage, it can feel impossible just to manage your own clients, let alone drawing new ones in. But trust me when I say that you want to focus on your growth in order for your business to start its climb to success!

Lounge Overlay Quote

As anyone who has tried to build a business knows, perhaps the most difficult thing about the beginning stages are creating and maintaining a client base. It can feel time consuming, sometimes expensive, and even nigh upon impossible. But don’t fret yet-there are ways to grow your business that require a little patience and dedication, but that are ultimately simple and even free of charge!

In my latest Periscope, Planting the Seed of Sales, I take you through the beginning steps of authentically and organically growing your business. Start with list building, opt-ins and email providers, and before you know it, you’ll have a group of real people-no spam bots just for numbers and show-that have really, truly opted to view your content. Time and dedication are the keys to success-the paid ways to boost followers can feel instantly gratifying, but may not be the right decision in the long term.

Keep your eyes peeled for more biz tips and tricks from me, and more Periscopes taking deep dives into biz topics.

Guest Post: Teacher Training and You!

Teaching has been in my blood since birth. When I was a little girl, I played school instead of house with my dolls. When I was in high school, I volunteered to tutor geometry instead of going to the mall. When I joined professional ballet company, I started teaching ballet classes at night to supplement my income. What I found was that I actually loved teaching more than performing.
The career transition from dancer to Pilates Instructor made perfect sense for me because it combined my love for movement with my love for teaching. So in 1998, I got comprehensively certified through Power Pilates NYC. After teaching Pilates full time for 5+ years, I decided to join the Power Pilates teacher training team. I did it to share my passion for teaching with others, travel more and boost my income. What I didn’t realize is that teaching teachers how to teach would make me a better teacher and fall in love with the Pilates method even more! About Page
There is a clarity that comes when you have to explain to others not just how to DO an exercise but how to TEACH an exercise! It makes you think about the “why” not just the “how”. It makes you honor the process not just the end result. It makes you realize that every single thing you do and say as a teacher will impact on your clients. In 2012, I moved on from Power Pilates to pursue other Pilates pastures and gain some autonomy in the industry. I still do guest teacher trainings and lots of continuing education courses here, there and everywhere but my focus is mostly my family and my clients. Here are the 3 top lessons learned over my almost 12+ years as a teacher trainer.

1. Be responsible for what you say and do!
Once you become a Teacher Trainer, your apprentices will mimic and take notes on every move you make! If you show up 5 minutes late, they will show up 5 minutes late. If you chew gum while teaching, they will chew gum while teaching. If you use silly meaningless cues or swear words while teaching, they will too! Be present! Be professional!

2. Expect to give more time than just your hours teaching.
Although being a Teacher Trainer will inevitably bring in another revenue stream to your business, it is a lot more involved than just the hours you spend teaching clients and weekend seminars. You will need to set aside time for weekly meetings with apprentices. When your apprentices observe you, you will have to take time in between your clients to answer a plethora of questions. It used to take me 20-45 min to grade tests and write evaluations for each apprentice and then another 15-30 min to give evaluations and feedback to each apprentice. If you have a group of 5 or more apprentices, that is substantial!

3. Invest in yourself and always be a student.
No matter what “level” of teacher you become always remember the value of being a student. Take weekly lessons with other teachers. Make it your job to do Continuing Education regularly. Keep your energy cup full by getting massages, exploring other forms of fitness, reading a book, going to a museum, etc.

Remember that above all, it is important to understand that we are all in this together as students of the practice of Pilates, even when we are training future instructors. There is always something more to learn, some way to further refine and perfect your technique. Teacher Training is a wonderful way to give back to the proverbial “next generation” of Pilates instructors-and is a wonderful way to share both intel and technique with those who are just beginning to experience this, our shared art of Pilates.

 

 

Formerly a professional ballet dancer, Carrie Campbell was introduced to Pilates in 1992 as part of her physical therapy to help rehabilitate chronic dance injuries. She fell in love with the Pilates method at first sight and 6 years later when her dance career ended, she decided to get certified to teach. She received a 600 hour comprehensive Pilates certification through Power Pilates NYC in 1998 and she has taught clients, teachers and teachers in training full time ever since.
 
DJG_1837Over the past 15 years, Carrie has built an extensive client base. To date, her youngest client was a 12 year old aspiring gymnast and her oldest client was a 97 year old Pilates devotee. She has trained many celebrity clients including Naomi Campbell, Whoopi Goldberg, Laura Linney, Mandy Moore, Mary Louise Parker, etc.. Carrie has appeared in numerous Pilates DVDs, online workshops/workouts, training manuals and has an audio CD of mat work called “Pilates on the Go!”  She has been featured in Fitness Magazine, Pilates Style, Us Weekly, Quest, Allure and has appeared on Good Morning America, The Today Show and the WB news. In addition, Carrie has presented workshops and workouts at numerous conferences including IDEA, PMA, Equinox and Power Pilates.
 
Carrie Campbell is the owner of Positively Pilates, LLC. She teaches privately, group classes and continuing education workshops in NYC & NJ.  She lives in Jersey City, NJ and is a mother of two beautiful children. For Carrie, Pilates is not just a workout, it is a way of life.

Teacher Focus Feature ~ Monika Harczuk

Tall and stunning, Monika Harczuk will get your attention just standing on the floor at FORM Pilates. Serious with a smile, Monika came to me as an instructor looking for a home to see her clients, but she has since become so much more. A good friend and coaching client, Monika sees wellness as a true mind, body, and spirit job. She is always quick to offer advice about healing food, tea, or meditation techniques. Her dreams include eventually traveling back to her home in Europe and spreading Joe Pilates’ work with her company Harmonized-me. Here’s her story:
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Monika never exercised as a teenager and was very weak and tight, but always loved ab exercises. The year was 2002 and she was living in Amsterdam and in an effort to get the most out of her gym membership she wandered into a class called “Ground Work”. It was 45 minutes of killer ab work: Monika’s favorite. After class she found out this was not your Mom’s ab workout — It was a method called Pilates. From that point on, she began her research. Back in Berlin, she could only find two Pilates studios but that didn’t stop her from traveling for her weekly private lessons and mat classes. After a year of working hard, practicing a lot, she saw what Pilates was doing for her body. Monika decided to move back to Holland and begin her teacher training program in Den Haag.
For Monika, Pilates changed everything. She never felt very connected to her physical body and the method opened up her eyes wide. Today, she loves to pass on the gift of Pilates to her own clients. She is focused, deep, and detailed in her sessions to make sure that the basics are understood and that clients develop a deep foundation. She often works with imbalances like Scoliosis and through her careful command of the Pilates technique change and growth are inevitable.
When she’s not teaching, Monika balances her schedule with doing well,…nothing. She loves having no plans and taking the day by surprise.

 

Monika wants us to remember that our body is the vehicle that carries us through life and it is important to care for it and give it our undivided attention. Having a body that is strong and healthy is the key to living your most joyful life.
Here are a couple interesting facts about Ms. Harczuk:
  • She loves listening to Eckhart Tolle
  • She is nearly vegan
  • When she has the first sip of sparkling water, she gets a hiccup
  • She speaks 3.5 languages

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Chasing Carrots

I had a conversation with a new friend the other day about love. Is love as we know it real or just an illusive place to visit? The invisible road with a map that’s yet to be discovered. Love is intangible, yet we still constantly fight 24/7 to hold it in our hands. As an Californian born single child, I didn’t have the best love role models. My parents divorced. My Grandparents fought viciously. As far as I was concerned, if this was love, you could have it. I wanted nothing to do with that drama, yet somehow I felt the pull and allure of butterflies and swoon. Love, or what I thought love was, just felt so good. The Adrenaline, Dopamine, and Serotonin cocktail of love was a high I could get behind, and drink it I did. The chemical haze fogged my better judgement and often left me well, addicted. When the relationship (or lack there of) ended my brain didn’t know the love fix was over, and my heart was already enraptured by the habit. Scientists say that, “love isn’t so much an emotion in its own right”—although aspects of it are obviously highly emotional—as it is a “goal-oriented motivational state.” I had my target. Got the bullseye, and now I wanted to play darts every damn day!

dangling_carrot
So, if love is chemical and really about chasing the carrot to satisfy your brain’s craving for the Kool-aid, what other ways can we use this obsession for good?

  • Health and Fitness

I am super familiar with this struggle. As a professional Pilates instructor I find it just as hard as to get my clients motivated as I do my own ass. Come on, why would anyone want to move instead of just lie around or eschew birthday cake in lieu of rice cakes? Well turns out that it’s not just the generating the love hormone of Dopamine that matters, but also where we physically generate it. That girl who you always see at the gym sweating it out most likely has her dope (short only for dopamine:) production in the stratum and prefontal cortex- the two areas known for motivation and reward, while the “slackers” like me produce the stuff in the anterior insula, the area of the brain that is for emotion and risk perception. The sheer act of moving your body, especially with cardiovascular exercise, makes your brain release dopamine and will make you feel like a million bucks. That’s right. The more you do the stuff the more you want it, and eventually crave it as much as that chocolate bar.

  • Goal Setting

The same goes for the goal setting goodness. Why do you think it feels oh so good to cross that to-do off your list? Dopamine baby. Check. Rush. Repeat. So if you get a shot of the good stuff every time you complete a task, make sure you break each goal into easy completed segments to get the most dope (short for dopamine again, sorry) for your buck. The easier smaller segment of your goal, the easier it is to complete, the better you feel, the harder you work. Done and done.

So next time you’re lamenting your procrastinating or sloth-like ways, just get off your buns and starting the good vibes will follow, after all it’s all just in your head.

 

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Just Say Yes

I’m a believer. You know those kinds of people. The woo woo ones. The ones who just know that there are fairies, spirits, a higher power. Yup, that’s me now, but things weren’t always as spiritual up in this bitch. I grew up Catholic-light. I say that because my family embraced some of the teachings — both my parents went to a legit Catholic schools, and we attended church, well, on the holidays…sometimes. God was there, I suspected, but never actually felt any connection thereto. Then, in my early adolescence my Dad remarried, and with my new family came the Catechism, prayers before everything, and mandatory Sunday Mass. I liked the idea of religion, and really enjoyed the singing in church, but didn’t feel closer to anything divine. I gave up on the idea of someone in the sky guiding me for years until a short stint with a born-again cult helped me understand my true religion — me.

I know at first glance that seems like the total narcissistic ideal — the idea that I am God, but bear with me for a second. I had been questioning the existence of a higher deity-“God”-for pretty much my entire life, until one day in a dance class, it was made clear to me. While sweating, stretching and performing a particularly beautiful combination I finally felt Him (or in my case, Her :) ) The inspiration for my life (the spirit if you will), didn’t live outside of me on some cloud overhead, but inside my heart. The feeling of being filled with a gift from something bigger than me was radiating from inside. God, or the universe as I call it, resides right here, in me.

This discovery changed everything. Suddenly I started to pay attention to the consciousness my intuition gave me. Should I date that guy? My gut got twisted and queasy, probably not the right fit. Should I pursue my dream of being in a Broadway show? Butterflies and fireworks of excitement. Yup. I’m right where I need to be. Don’t get me wrong, intuitive connection was and is still a process. Some signals were ignored, some misread, but the gut didn’t lie. Like a weathervane, my sixth sense was right on-always and in all ways. My life has been extraordinary trip since I learned how to say yes to insight. From talking to others, it seems like I’m not alone in the search for some guide and guru. Let me share with you the beauty of your God within, and how to tap into yours:

sun in hands
  • Pay attention
The first step to tapping into the Divine within is to simply stop, drop, and notice. Meditation is the most powerful tool to hear your inner voice. Starting with even just 5 minutes every morning will put you more in touch with your instincts. Letting the monkey of the mind chatter  will only distract you from the pure messages from your deep subconscious. Once you’ve started to quiet your mind, start noticing your body cues as well. Why do I feel tense whenever I speak to that friend? Every time I head into work I feel sick to my stomach, where conversely working with animals makes me feel like I’m on cloud nine? Your mind leaves your body clues, you just have to pay attention to the writing on the wall.
  • Be specific
Being a conduit for our higher selves is just the first step. I once heard that prayer is speaking to God, and meditation is listening. Once you have the listening part down, start to set your intentions on what you want in your life. I’m not trying to foray too much into The Secret here, but really, being specific about your ideal mate, job, or even vacation helps the universe deliver. Take time to dream, scheme, and then get specific. I LOVE doing vision boards to help my subconscious grasp the plan. Do your 50% and the divine can meet you halfway.
  • Get comfy with your vibes
So now you’re listening, getting clear and things seem good, but be aware. This is where things might freak you out. Opening yourself up to your inner wisdom will bring well, some serious learning. Suddenly the friend you thought was your bestie gives you a headache every time she calls. Maybe that relationship has outgrown its purpose, and it’s time to move on. As you open yourself up and ask the universe to intervene, it will, but not always in the ways you thought it would. Just breathe and know that your intuition never steers you wrong. While some old relationships, habits, or patterns may fall away, new, better serving ones will appear. Promise.
  • Just Say Yes
This is my favorite part of being an intuitive person. When you get clear and comfy, the universe will be eavesdropping on your shit. Suddenly, you’ll find yourself saying things like: “I never go and see live music. I need to do more of that” and then BOOM! You’ll get a free ticket to see the Ting Tings (true story). Though I digress, honestly it’s slightly spooky how your ability to manifest grows. As the old saying says, “be careful what you wish for.” Your inner guide is alert and ready to deliver, so when the things you have been wanting show up, JUST SAY YES. Don’t look a gift horse in the mouth here-who knows where that concert could lead you, or who you could meet on the dance floor. If anything, you’ll start to feel whole and fulfilled since no one knows you better than you. Just enjoy!

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Teacher Focus Feature ~ Liza Ard

There’s nothing I hate more then when I introduce myself to someone and they reply, “I’ve actually met you already”. Duh! I feel like a total jerk for not remembering their face, let alone their name. This was the case when I met Ms. Liza Ard. I remember it well now: it was 3 plus years ago before I took over the Pilates studio I now own, and Liza and her friend, also now one of our cooperative members, popped by the studio looking to rent space. If her striking beauty wasn’t enough to capture my attention, I was imprinted by her quiet demeanor and serenity. So when she reached out to me about becoming part of the FORM team I was hopeful that some of her tranquility might rub off on me. After teaching next to her for almost a year now, I realize that her relaxed nature is just a means to her lazer-like clarity and on point teaching of the Pilates method. Here’s her story:

It only took one session for Liza to get a fixation on Joe Pilates’ method. Her older sister recommended she try it out and she was so smitten that she immediately decided to become an instructor and started her training with the Grande Dame of Pilates, Romana Kryzanowska.

For Liza, the Pilates method is everything. She loves how it’s fluid, ever changing, and efficient it is. Before she started doing Pilates she was always bored with her workouts and could never quite achieve the musculature she desired. Pilates keeps her constantly engaged and rewarded for her all her effort.

As a civilian (not a dancer or athlete), Liza’s translation of the Pilates method is truly user-friendly. Not influenced by years of perfectionist seeking training, she focuses on the body in front of her acknowledging it’s unique structures and limitations, allowing this to inform her teaching. Free from her own nasty critic, she can work with her clients towards the ideal instead of expecting them to be ideal right off the bat. Liza likes her sessions to be fun and free moving and the sweaty smiles on her client’s faces says they like it too!

When she’s not teaching Liza is playing cards, hitting the movies, getting lost in a Netflix marathon, eating out, or dancing. She is always laughing (even at my bad jokes), and has a smile that’s worth a million bucks. One of my most dedicated instructors, Liza diligently gets her own Pilates practice in 4-5 times a week. She is truly an inspiration to us all teachers and practitioners alike.

Here’s a few things you might be surprised to find out about Liza:

  • She makes an excellent Chicken Vindaloo from scratch
  • She loves science fiction of any kind
  • She holds a degree is in Molecular Biology (!!!) from Princeton
  • She loves to sing old fashioned Blues and jazz songs

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Guest Post: Raise Your Standards

As Fitness and Health Professionals our top priority is to enhance the lives of others by sharing our wisdom and guiding them to achieve their goals. However, we’re also Business Women (and Men) and we have to make a living. An abundant living, at that! Why? Because we’re worth it.

If we wanted to work for free we would be volunteering. This is our livelihood and in order to successfully transform the lives of our clients, we must first transform our own to embody and exemplify what we teach. As a former Pilates Instructor and Personal Trainer (I am no longer in practice as I now focus solely on Health Coaching), I really struggled with sticking to the standards I set for myself. What do I mean? My rates were on a sliding scale and although I had clients sign an agreement form that if they cancelled within 24 hours of our session they would be charged, I never held them to it. I felt like I was doing them a favor by being understanding. That they would like me more because I cut them a break.

Unfortunately, this ended up hurting me more than doing me any good. Clients began to take advantage and would cancel at the last minute knowing I wasn’t going to charge them. I had set the precedent so I felt like I couldn’t go back and began to hold them accountable again. I created this monster! Now I was the one getting screwed out of money and my schedule was incredibly unpredictable.

I finally asked myself, “What am I doing?!” My passion was taking a nose dive and I felt walked all over. My realization was that “I AM WORTH MORE THAN THIS.” I knew I had to take massive action to raise the standards I had set for myself! And once I raised my own bar I could raise it for my clients too. You see, how we hold ourselves accountable and the level of self-love we show ourselves directly translates into our business. Our clients see and feel the vibration we give off. When we come from a place of loving and accepting ourselves fully, we inspire our clients to do the same.

For me, that meant that all of the new clientele I signed on received an overview of the Client Agreement highlighting the cancellation policy so they knew I meant business. I expressed that when we set appointments I expect them to show up, give me the courtesy of a 24 hour cancellation notice or they would be charged their full session price.

Once I set this new standard and held people to it, not only did they fall in line with the policy I set forth, but I started to feel a deeper sense of confidence! I realized that my wishy washy ways of the past reflected my insecurities about successfully running a business and charging premium prices for my services. I knew my skill set and my capabilities, but I had fear around others taking me seriously or believing that I was worth the rates I charged. I finally understood this was just self-doubt and bullshit stories I was telling myself!

The bottom line is this: You Are Worth It. You know what prices your services command and you deserve to be paid accordingly. You are completely justified in holding your clients to the standards you set forth at the beginning of your partnership. In order to grow successfully you must tap into your inner confidence and strength. Give yourself respect and love and you will receive respect and love back.
UntitledMarie Catelli, The Gut Guru, is a Holistic Health Coach guiding women to get to know their body and mind from a gut perspective. How you feel at any given time has everything to do with what’s going on in your gut. When you understand how this affects you in your every day life you are empowered and equipped to make informed decisions about what to eat, when to eat and how to eat. Learn how to trust your gut on a whole new level at www.mariecatelli.com.

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Guest Post: Setting Boundaries

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I’ve been an entrepreneur for the past 8 years, I’ve had 3 different businesses, and I’ve worked with hundreds of clients. When I first started out, I don’t even know if I used a client agreement {don’t tell my wife – she’s a lawyer}. As time went on, however, I learned more and more closely and clearly that setting boundaries in your business is ESSENTIAL to your sanity and success – and will actually improve your client’s experience working with you as well.

Let me explain. Think back to the last time someone got upset with you or you got upset with someone. In all likelihood, it’s because expectations were mismanaged. You expected something of someone and it didn’t happen or vice versa. You expected someone to be nice and they weren’t or someone expected you to be on time and you were 30 minutes late. And setting expectations go hand in hand with setting boundaries. When a client is disappointed, it’s often because she thought something was going to happen that didn’t — you were going to respond to her email more quickly, you were going to express more compassion when instead you went the tough love route — you get the picture.

The problem is is that when boundaries aren’t set, expectations aren’t clear and people start getting upset because they’ve set their own expectations without telling you what they are. Boundaries don’t limit you or your client; they actually allow for more space. Boundaries actually invite spaciousness into a relationship because they allow each person to be more of who they really are. Maybe you’re not an email person, but you’re all about offering text support. Let your clients know. Maybe you don’t check email on weekends. Let your clients know that too. What I actually do when I work with clients is that I send them the fancy schmancy client agreement with all the legal stuff, and then I send them an addendum with super clear, super straightforward – here is what I expect of you, here is what you should expect of me, and here is what you need to do to get the most out of this program. I kid you not – clients have actually THANKED me for giving this to them. People like to know what they should and shouldn’t expect from you. People like structure. People like boundaries. It’s just that the word “boundaries” has gotten a bit of a bad rap – because it sounds like we’re shutting people out and limiting access.

Imagine a fenced in yard. A dog in a fenced in yard is free to run wherever she wants to go. Boundaries create spaciousness for the dog. If there wasn’t a fence, she would be a leash because letting her run freely would in all likelihood be unsafe. Same goes for your relationship with your clients – boundaries create safety for both you and your client; you’ve clearly expressed what can and cannot be expected of you and your client will feel safer with you because you’ve set straightforward guidelines. It’s showing them that you respect yourself and that you care for them. You’ve put in the time and effort to get super clear and share how you want to help them. This may also empower them; a client who has no boundaries may come to rely on her coach to a detrimental degree, and lose faith in her ability to pick up her own pieces when necessary.

Now it’s best to set boundaries and expectations from the beginning; that said, if you’ve already started working with clients, and you know you’re long overdue for some serious boundary setting, it’s all good. First, get clear on what will and won’t work for you moving forward. Second, share how this new change will actually benefit your client and enhance her experience working with you. Then, get it in writing and send it to your client. Share that you’ve made these changes from a place of love and care. Most, if not all, of your clients will probably thank you for setting these new guidelines. And the ones who throw a tantrum? Perhaps it’s time to let them go. You’ve just shared with them what really and truly works for you and if that doesn’t work for them, then the relationship might not be meant to be.

I’ll leave you with this quote from Brene Brown:
“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.”

May you dance in the spaciousness of your new boundaries, and
celebrate the gift you’re giving to yourself and your clients.

 

JordanaJaffeJordana Jaffe is the co-founder of Magical Business Academy, a company she created with her wife, Gena. She works with women entrepreneurs and supports them in creating a business that fills both their hearts and their bank accounts. She believes that a successful business comes from allowing yourself to be exactly who you are and finding a way to make everything you do feel fun. Jordana’s superpowers include, but aren’t limited to, mapping out a super simple step-by-step plan of action for you (she loves spreadsheets), asking you the right questions so that you can uncover the answers that are already within you, and helping you design a business that highlights and celebrates your you-ness, which then magically attracts the people you’re meant to work with to you {since they’re finally clear on what you’re all about}. She is obsessed with creating communities, connecting people, chocolate chip ice cream and TGIT. You can connect with Jordana and over 1300 amazing women entrepreneurs in her free Facebook group, which she endearingly calls the magical playground, here: bit.ly/youaremagical

 

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Teacher Focus Feature ~ Brittany Crosby

It’s no surprise that Brittany Crosby, a red haired Pilates maven, is as fiery as her locks. Don’t get her wrong though — she’s as precise in her teaching as a scalpel and will get you sweating even in her hushed tones. Her visible tattoos and a wicked sense of humor is what got my attention at first glance, but her teaching passion and ability to help others heal is what had me welcoming her with open arms to the FORM family. Here’s her story:

New York Headshot Photographer Sofia Negron

Brittany, a professional dancer, got into Pilates like so many of us that teach it, through her art. Looking to improve her dance technique she started studying the method. When she realized how much mindfulness and concentration it required, she was instantly infatuated. The transition from practicing to teaching was natural. She had already been teaching dance classes off and on for years so as she got into her Pilates practice and the opportunity came up to be able to certify, she jumped on it. Learning the theory, how to practice for herself, and how to teach others just overlapped. Even now, after 10 years of teaching, it blows her mind how when you allow the work to center yourself, you can actually realign your body.

New York Dance photographer Sofia Negron Brittany Crosby Pilates

Fascinated by anatomy and physiology, Brittany’s focus as a teacher is on rehabilitative movement for special populations. Her favorite clients are those who are post-op knee/hip replacement, rotator cuff surgery, and spinal fusion. Working with this type of clientele is really gratifying for Brittany because finding the movements that relieve restriction and pain are a huge deal. Every subtle shift and advancement in her client’s ability is a notable milestone that drives those working against injuries or disabilities. Helping people to realize that they have control by mindfully moving and truly focusing is a spectacular thing to see progress and makes her a better teacher. More and more she’s also getting into working with those who are stunted by diseases like Fibromyalgia and Parkinson’s.

When Brittany isn’t teaching she’s dancing (duh) or watching Youtube videos of hip and knee replacements (this is true! I’ve witnessed the horror many times!!!) Her bigger vision is to be part of innovative movement research that furthers the understanding of the brain-body connection that can be applied to help those dealing with pain and movement-debilitating conditions. We have no doubt she’ll do just that!

 

4 Fun Facts About Brittany:

  • I used to work on a cruise ship as a dancer
  • I developed my own major at Indiana University
  • I like being connected and collaborating with my client’s health care practitioners (acupuncturists, physical therapists, chiropractors, orthopedists)
  • The first year I lived in NYC I dressed up like an elf and did a flashmob in Union Square

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For The Pilates Virgins

 

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I’m always the first to say, and have been known to shout it out loud in a mat class or two, Pilates instructors LOVE Pilates Virgins. I mean, I can understand from the perspective of a newbie not wanting to show their rookie status, favoring hiding in the back, and meekly or not at all raising their hand when asked if they’ve done this before. I get it. We want to always be the expert in the situation. No one wants to look the fool, but as the other side of this equation, as the instructor, let me tell you: we <3 the beginners. I know — you virgins may not yet be convinced.

Well, here’s three reasons why no experience is needed to be our favorite population to work with:

  • You’re like clay

That’s right! Like a malleable piece of clay, we can use Pilates to mold your body into exactly what it’s meant to be. Since everything is new we can just observe how the work looks on physique without a bad movement habit throwing you off. You’re soft (no pun intended) so we can shape and work to create a strong foundation in the Pilates method that will serve you for years to come.

  • You are usually eager

Since you’ve had absolutely no previous Pilates experience, good or bad, you are less likely to be resistant to our corrections, suggestions, and instruction. Beginners are usually the most eager to please, the hardest workers, and the most present in their workouts. You don’t have a previous Pilates “movie” going on in your head which means that you are in the moment listening to our every word. Besides the fact that it boost our teacher egos, it also helps you get the most out of your session so you “finish” feeling completely worked and rejuvenated.

  • You see the most change

I often say, there’s in-shape and then there’s Pilates-shape. This work guarantees to be different than ANYTHING you’ve ever done, because simply there’s nothing like it. Our bodies usually respond best to varied movement and challenge so your first 10-30 sessions will be your most memorable. You’ll always remember when you mastered that seemly impossible exercise, saw your pants getting a little baggier, and notice a muscle growing where you didn’t even know you had one. This new-ness only comes once in a Pilates lifetime and we love to be a part of it.

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So, own your naiveté and know that your instructor is stoked to have a novice in their midst. When it’s time to declare that it’s your first time in class, raise your hand high. Remember you only have your first time once…

The team at FORM Pilates wants to take you through your first time…email us today to speak to our Pilates concierge

 

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