Spring is For Sales!

Spring has officially sprung! The days are getting sunnier and longer, the weather is finally getting out of its wintry funk. But with spring can come a certain feeling of fear-have you done all you could have to build your business over the fall and winter, so it can flourish? Or, like so many of us, have you run into what can feel like an insurmountable brick wall in trying to draw new clients in? Well don’t fear-it happens to us all, and there are several ways around both the feeling and the problem.

We all know that it can be difficult to grow a business in New York City, especially for health and fitness professionals. With a crowded market place, fast paced lives and a schedule that can sometimes feel difficult to manage, it can feel impossible just to manage your own clients, let alone drawing new ones in. But trust me when I say that you want to focus on your growth in order for your business to start its climb to success!

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As anyone who has tried to build a business knows, perhaps the most difficult thing about the beginning stages are creating and maintaining a client base. It can feel time consuming, sometimes expensive, and even nigh upon impossible. But don’t fret yet-there are ways to grow your business that require a little patience and dedication, but that are ultimately simple and even free of charge!

In my latest Periscope, Planting the Seed of Sales, I take you through the beginning steps of authentically and organically growing your business. Start with list building, opt-ins and email providers, and before you know it, you’ll have a group of real people-no spam bots just for numbers and show-that have really, truly opted to view your content. Time and dedication are the keys to success-the paid ways to boost followers can feel instantly gratifying, but may not be the right decision in the long term.

Keep your eyes peeled for more biz tips and tricks from me, and more Periscopes taking deep dives into biz topics.

How Multi-tasking Slows You Down

Look, I know how it is. You have a busy schedule, maybe a child (or two), an important job, or maybe your own business. The point is you have responsibilities and your to-do list is a mile long. In your best effort to stay ahead of the curve, you feel like you HAVE TO do it all, and do it all right now!!! You don’t even know how you became a multi-tasking demon or maybe you’re in denial that you are one at all? Have no fear, Lindsay’s here. Let’s s l o w down and find a present state of being that allows you to actually get things done and keep your sanity to boot.

 

  • Get real The first step in any good recovery program is to get free from denial. Yes, you heard me right, “denial my dear is NOT just a river in Egypt.” It is where you are if you think juggling ten (or even two) balls at once is productive. Once you’ve come clean, you have to sit with it and start to build your in-the-present power. Start paying attention to how you pile on your tasks. Stop, take a breath, and pick just one. Try not to get frustrated when in minutes time you find yourself piling it on again. Stop. Take a breath. Choose one task. Repeat as necessary. You build up your multi-task muscle so now it’s time to develop your strength in a different way.*extra credit for sitting and meditating

  • Bundle that shiznit I recently read an alarming statistic that says if we check out email every five minutes it’s a total of 24,000 times a year! Just put down the iPhone. Practice bundling your tasks like email, phone calls, paying bills. etc. You will save so much time AND energy focusing on one task for a predetermined time. If you’re a recovering email addict like myself, you’ll most likely go through some withdrawals. I recommend scheduling specific times to check the email, maybe once an hour (if you’re really a user;) and then slowly increase the space until you are only checking it two or three times a day! You will find that you suddenly have time to do the dishes, get a workout in, heck- write that book. You can thank me later…

 

 

 

 

  • Streamline your to-dos If you’re like me, my to-do list can overwhelm even the most organized time management ninjas. I deal with it two ways:
    • If I’m overwhelmed, I use my biz goddess of a mentor, Marie Forleo’s brilliant overwhelm exercise. Sit for 10 min and brain dump. Write down everything in your brain that you have to do, are stressed about, etc without editing. Then, take 5 min to cross off anything that you have no control over. Worried about your kid finding friends at school? Cross that off. Will your new client like you and want to continue? Criss cross. Finally, take what you have left and schedule the steps you will need to accomplish to complete said task. Remember: If it’s not scheduled it’s not real.
    • Be okay with accomplishing only 3 tasks a day. Wellness warrior, Kris Carr, says “I can only metabolize 3 tasks a day.” For the multi-tasking master this may seem like child’s play but it works. By narrowing it down to 3 do-able tasks you feel successful, not overwhelmed. Then if you have more time, you can always add on more. Follow this step with a simple affirmation: “I have done the perfect amount today”. Booyah. Productivity mojo.

Now it’s your turn. How do you keep your sanity and get more done? Pick a strategy, try it out, and leave your findings below. I want to hear from you!

AND if you want more productivity tips and top-notch business advice from someone who’s been there, >sign up for a FREE 30 min biz consult. Let’s start the business of your dreams!

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