List Building 101

This video blog is all about lists- email lists that is! Do you know that your email list is THE most important marketing tool you have? Not your Facebook page. Not your Twitter followers, but your organically grown email list.

No list? No problemo. Here’s three quick and easy ways to get people to sign up for your email list:

  1. Just ASK! Getting people to agree to get your newsletter or regular Pilates communication is less complicated than you think. We tend to not want to “bother” people and don’t even ask. How will people know that you even have a list if you don’t tell them?? Tell them you are building the thing and they will come…you’d be surprised;) Have a link to your email list on your biz card, on your website, and pimp it out as much as you can!
  2. Offer a killer freebie on your site Assuming you have a website, and assuming you have an email marketing provider (if not see the ps below), you should be displaying your email sign-up link front and center. If that’s the case and you’re still not getting bites, try offering a little treat in exchange for peeps emails. It can be a short video, a free consult, or an informative article you’ve written. Just the simple act of exchange will make the interested give up the goods.
  3. Shout it out social media style Make sure you tell your followers and fans that you have a list. You can even share exclusive content just with your list to get them to sign up. Put a prominent link to join your list on your page or profile, and make sure to post or tweet weekly about your email list.

Follow just these three simple tips and you’ll see your list grow in no time! Remember that your list is more valuable with 5 organic emails than 500 uninterested ones. List building takes time but eventually you’ll see results.

ps- if you don’t have a website click the link below to get a FREE 30 min strategy mesh with yours truly for easy tips on how to do it inexpensively. If you have a site but don’t have an email marketing provider I recommend: The best free option: Mail Chimp Integrates with MindBody Soft: Constant Contact Newest email marketer on the block: Emma

If you like this video make sure to like it and share it with everyone you know;) Leave your biggest email marketing challenges and freebie ideas below!

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