Big Pilates

The rise of Big business has been quickly devouring our urban landscapes and rural terrains.

Its everywhere these days. Gone are the days of getting your coffee from someone who actually knows your name and doesn’t have to ask it just so they can write it on your cup. Pretty much every city in the US is being bombarded by chains. Consumers are being conditioned to follow familiar branding and corporations are cleaning up because of it. No surprise then that Big Business has now come to Pilates.

Corporations have caught on to what we as instructors have known all along- Pilates works and people will pay for those results. We are seeing the rise of gym Pilates programs/certifications as well as dedicated Pilates chains. I’m sure Joe would be happy that Pilates’ popularity is booming but how does this effect what’s nearest and dearest to our hearts- our own Pilates careers?

Throughout my 15+ year Pilates career I have worked in every teaching situation there is. Small studios, big studios, gyms, to opening a studio for myself. The challenges studio owners have grown accustomed to in our industry are being replaced. Where there were once three studios, you can now find ten. Baby instructors are being “born” in certifications every day. I can see the industry has evolved tremendously since I started. With the rise of competition comes the need to stand out in a crowded marketplace, as well as finding and keeping talented instructors in your studio. The private instructor now has almost too many options of where to hang their teaching hat. Work at the studio down the street, for the man, or for work yourself? How do you choose?

In my Pilates NYC studio we have disrupted the industry norms. At FORM we empower teachers to run their own business without the necessity of brick and mortar. While I get lots of teachers applying to become part of the Co-Op, most of my candidates are disgruntled workers from said Big Business chains. Not all teachers are born for the entrepreneurial life which requires much more than just what happens on the mat. What was tolerable for those newborn teachers has become a burden for the seasoned instructor. Teachers with a few years under their belt are now finding that corporate culture can get old, and fast. Not only must you adhere to company policies and procedures, you can work for years in a joint with nothing to show for it other than a line on your resume. As a result of years of resentment, indignant Pilates pros are opting for  “micro” one room studios for themselves and dedicated clientele. One room, with your type of equipment, decorated as you wish, just you and your clients. Sounds like heaven right? But is it?

While owning your own studio may be the Pilates American Dream, it’s just not profitable or recommended for most. Not only do you and your clients feel isolated from the world, instructors start to feel lonely and uninspired when teaching from their solo space. Working dollar for hour, your sessions and clients are your primary income, which could become problematic in time. What happens when you get sick or can’t make it in to teach? I’ll tell you what…NOTHING because you are the only one bringing home the bacon. Teachers who make the break from working for someone else are realizing the value of “owning” their own client list and being their own boss. However, with Pilates popularity booming, chances are you’ll have a hard time finding someone to sub your clients while you are away. That means no vacay and still rent to pay. When your space is tiny how do you leverage your off times? No one wants to rent a space solely during off peak ours. So what’s the solution? Time to pick a side.

I know it may sound like I’m bemoaning Pilates Big Biz, but it can have it’s place. Infusing cash into increasingly expensive brick and mortar operations, Corporate Pilates creates jobs and opportunities where there may not have been any before. Having health insurance and a 401 K are nothing to sneeze at. The key to finding your stride is to feel like you’re being validated and respected wherever you make people sweat. So, if you don’t want to work for the man and opening your own mini studio isn’t sustainable…what’s left?

The FORM Pilates Co-Op

FORM Pilates is where studio meets autonomy. As an instructor, I structured FORM as a place that is serious about Pilates. Fully equipped and manned with friendly and helpful staff, both you and your clients feel like they are getting the experience of a Big Business studio with your own personalization of style and Pilates philosophy. Instructors at FORM can charge what they want and take home 70% of clients fees, but most importantly they own their client list, and THAT is priceless. FORM also offers the business education you’ll need to get more clients, diversify your revenue streams, and do things your way.

Interested in becoming a member of our Co-Op?
Click here for a short application!

Content Is King

28 Day Biz Challenge: Day #10

The best type of marketing is the FREE kind! Use what your mama gave you and create some awesome, high value content to authentically market your biz! Use my ContentIsKing worksheet below to brainstorm some killer blog topics. Share your best one to get credit for today’s challenge. #transFORM

ContentIsKing

10 Biz

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Social Media Meltdown

 Day 8 of the FORM Pilates 28 Day Biz Challenge 

Today we’re talking Social media madness! Social Media Overwhelm? Check out Lindsay’s Vlog below about how to shake the SoMe blues, then share it on your favorite social media platform along with your single biggest takeaway.

Remember to use the hastag #transFORM and tag us @FORMPilates to get extra points

 

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Guest Post: Is Working Out Just Another Chore?

Just the other day I overheard a trainer-client conversation about setting up the next workout appointment. When given the options between two slots, the client said: “Let’s do it as early in the day as possible. Then it’s out of the way.”

It’s the “out of the way” that got me thinking. While I recognize this sentiment from whenever I schedule my own workouts for an already packed week, is it true that working out is just another chore?

It’s probably true: if we could maintain a happy, healthy, and good-looking body without exercise, chances are we wouldn’t go out of our way to work out and stretch. We know about all the health benefits, yet some of us think of it the same as walking the dog on a cold and rainy night – something we know we should do, but don’t really feel like doing. So it’s important to remind ourselves from time to time why exercising is different from walking the dog, washing the car, or doing our taxes!

  • QUALITY “YOU-TIME”
    Let’s face it: how often do you get to have some personal time, away from family, career, and assets? Exactly. Whether you are taking a run, pumping iron, or doing Pilates, focusing on nothing but the physical task at hand will get you in a zone in which you can put everything else on hold for a while. Think: work out = time out.
  • FITNESS IS WELLNESS
    Ever spent a workout session thinking “what I really need is a massage” only to find out afterwards that you didn’t need one anymore? No surprise here: exercising and stretching relaxes the muscles, strengthens and lubricates the joints, cleanses the skin and detoxifies the organs, improves the circulation and immune system, stimulates the brain, rejuvenates and energizes – basically it’s just like a visit to the spa! Let it be something you look forward to.
  • ENDORPHIN-RUSH
    Do you know that amazing feeling after a really good workout, a sense of power, bliss, and instant stress-relief? This happens thanks to the release of endorphins, a chemical produced by the brain during exercise. It also occurs when feeling excited, in love, having an orgasm, or eating spicy food. Exercise is clearly your best bet if you want to schedule your next endorphin-rush (and rely on it.)
  • CHANGE YOUR POINT OF VIEW, OR CHANGE THE TYPE OF EXERCISE
    As you see, there are plenty of reasons and incentives for you to look forward to your next workout. Still seeing it as a chore? Then maybe you are simply not doing the right thing! Try a different kind of activity, find something that you truly enjoy, independent from the desired results. We all tend to stick to activities that stimulate and challenge us physically AND mentally – and that are fun!

Of course, Pilates is my workout of choice, but at the end of the day – as long as you’re moving, it’s good for you!

 

 

Benjamin Degenhardt 282483_10151157663845706_2094099938_n-300x300 is the mastermind behind 360° Pilates, a continuing education program for Pilates teachers. He has been involved in the Pilates world for over a decade in addition to his extensive dance and movement teaching background. While performing as a dancer he found a passion for teaching movement and, inspired by Joe Pilates, immersed himself in the study of injury prevention andbody mechanics. With his expertise in historical Pilates and modern fitness he established himself as a “teacher of teachers” and conducts workshops around the globe. He has maintained a true passion for the Pilates method and its ability to improve people’s lives. You can find him and his articles for Pilates teachers on his website at benjamindegenhardt.com

Ladies Who Crunch

There’s a new phenomenon occurring at a gym, yoga studio, or barre class near you. Chances are you’ve already seen it. Adult women, comfortable in their Lululemon workout gear, spending 75% of their disposable income on fitness classes. Gone are the days of sipping martinis over finger sandwiches in the middle of the day at the Plaza. Now both kept woman AND their successful exec counterparts are siding up, spandex to spandex, in spin class and then again later in the day at yoga, barre, or the cardio dance class of their choice. Gone are the days where working out once daily is enough. Now the daily workout means multiple times daily. For women who have the cash to shell out $100 a day plus on fitness, working out has left past-time and graduated to infatuation. Is all this good, too good for you? Have we gone overboard on wellness?

HowCanExerciseHelpWithStress

So more of a good thing is better isn’t it? Not really. Research says that just 30 minutes a day of physical activity is enough to help prevent things like diabetes, high-blood pressure and cholesterol. The idea that two hours of exercise is better than one is a little well, obsessive thinking, ladies. In actuality, too much exercise can yield very opposite results like injuries, exhaustion, and surprise — depression! Basically, too much of anything is no good and some experts say this could be the new form of addiction: Exercise.

So how do you know you should go to exercise rehab instead of your next Pilates class? Telltale signs are refusing to take time off even when injured, exercising at inappropriate times like when your wife is giving birth, and being OBSESSED with counting calories, inches lost, or that tiny piece of chocolate you just ate. Another giveaway sign is the obsession with how you look. Do you obsess about your abs, ass, or all of the above? You might just be crossing the line from where something is gratifying to controlling.

Recognize yourself in the above? Don’t fret — there’s recovery for what ails you. First off, come into balance. If you feel the need to add another workout to your schedule think again. What self-soothing activity can you do instead? Get a massage? Take a nap? Do nothing? Ask yourself why you’re wanting to squeeze in that extra spin class today. Is it because you need it or would like it? Another great solution is to get professional help. Working with an exercise professional such as a personal trainer or Pilates instructor, they will keep your feet on the ground while still reaching for your fitness and wellbeing goals. They can design a plan to keep you healthy without over doing it and injuring yourself. Finally, talk it out. Think you might have a bit of a dependence on the exercise high? Ask your friends and family for their advice, or even better see a professional to address the underlying issues that got you jones for your exercise fix in the first place.

Find some equilibrium in your workouts and eat a sandwich. Turns out those ladies who lunch were onto something after all…

Sources:

WebMD

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