Big Pilates

The rise of Big business has been quickly devouring our urban landscapes and rural terrains.

Its everywhere these days. Gone are the days of getting your coffee from someone who actually knows your name and doesn’t have to ask it just so they can write it on your cup. Pretty much every city in the US is being bombarded by chains. Consumers are being conditioned to follow familiar branding and corporations are cleaning up because of it. No surprise then that Big Business has now come to Pilates.

Corporations have caught on to what we as instructors have known all along- Pilates works and people will pay for those results. We are seeing the rise of gym Pilates programs/certifications as well as dedicated Pilates chains. I’m sure Joe would be happy that Pilates’ popularity is booming but how does this effect what’s nearest and dearest to our hearts- our own Pilates careers?

Throughout my 15+ year Pilates career I have worked in every teaching situation there is. Small studios, big studios, gyms, to opening a studio for myself. The challenges studio owners have grown accustomed to in our industry are being replaced. Where there were once three studios, you can now find ten. Baby instructors are being “born” in certifications every day. I can see the industry has evolved tremendously since I started. With the rise of competition comes the need to stand out in a crowded marketplace, as well as finding and keeping talented instructors in your studio. The private instructor now has almost too many options of where to hang their teaching hat. Work at the studio down the street, for the man, or for work yourself? How do you choose?

In my Pilates NYC studio we have disrupted the industry norms. At FORM we empower teachers to run their own business without the necessity of brick and mortar. While I get lots of teachers applying to become part of the Co-Op, most of my candidates are disgruntled workers from said Big Business chains. Not all teachers are born for the entrepreneurial life which requires much more than just what happens on the mat. What was tolerable for those newborn teachers has become a burden for the seasoned instructor. Teachers with a few years under their belt are now finding that corporate culture can get old, and fast. Not only must you adhere to company policies and procedures, you can work for years in a joint with nothing to show for it other than a line on your resume. As a result of years of resentment, indignant Pilates pros are opting for  “micro” one room studios for themselves and dedicated clientele. One room, with your type of equipment, decorated as you wish, just you and your clients. Sounds like heaven right? But is it?

While owning your own studio may be the Pilates American Dream, it’s just not profitable or recommended for most. Not only do you and your clients feel isolated from the world, instructors start to feel lonely and uninspired when teaching from their solo space. Working dollar for hour, your sessions and clients are your primary income, which could become problematic in time. What happens when you get sick or can’t make it in to teach? I’ll tell you what…NOTHING because you are the only one bringing home the bacon. Teachers who make the break from working for someone else are realizing the value of “owning” their own client list and being their own boss. However, with Pilates popularity booming, chances are you’ll have a hard time finding someone to sub your clients while you are away. That means no vacay and still rent to pay. When your space is tiny how do you leverage your off times? No one wants to rent a space solely during off peak ours. So what’s the solution? Time to pick a side.

I know it may sound like I’m bemoaning Pilates Big Biz, but it can have it’s place. Infusing cash into increasingly expensive brick and mortar operations, Corporate Pilates creates jobs and opportunities where there may not have been any before. Having health insurance and a 401 K are nothing to sneeze at. The key to finding your stride is to feel like you’re being validated and respected wherever you make people sweat. So, if you don’t want to work for the man and opening your own mini studio isn’t sustainable…what’s left?

The FORM Pilates Co-Op

FORM Pilates is where studio meets autonomy. As an instructor, I structured FORM as a place that is serious about Pilates. Fully equipped and manned with friendly and helpful staff, both you and your clients feel like they are getting the experience of a Big Business studio with your own personalization of style and Pilates philosophy. Instructors at FORM can charge what they want and take home 70% of clients fees, but most importantly they own their client list, and THAT is priceless. FORM also offers the business education you’ll need to get more clients, diversify your revenue streams, and do things your way.

Interested in becoming a member of our Co-Op?
Click here for a short application!

Spring is For Sales!

Spring has officially sprung! The days are getting sunnier and longer, the weather is finally getting out of its wintry funk. But with spring can come a certain feeling of fear-have you done all you could have to build your business over the fall and winter, so it can flourish? Or, like so many of us, have you run into what can feel like an insurmountable brick wall in trying to draw new clients in? Well don’t fear-it happens to us all, and there are several ways around both the feeling and the problem.

We all know that it can be difficult to grow a business in New York City, especially for health and fitness professionals. With a crowded market place, fast paced lives and a schedule that can sometimes feel difficult to manage, it can feel impossible just to manage your own clients, let alone drawing new ones in. But trust me when I say that you want to focus on your growth in order for your business to start its climb to success!

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As anyone who has tried to build a business knows, perhaps the most difficult thing about the beginning stages are creating and maintaining a client base. It can feel time consuming, sometimes expensive, and even nigh upon impossible. But don’t fret yet-there are ways to grow your business that require a little patience and dedication, but that are ultimately simple and even free of charge!

In my latest Periscope, Planting the Seed of Sales, I take you through the beginning steps of authentically and organically growing your business. Start with list building, opt-ins and email providers, and before you know it, you’ll have a group of real people-no spam bots just for numbers and show-that have really, truly opted to view your content. Time and dedication are the keys to success-the paid ways to boost followers can feel instantly gratifying, but may not be the right decision in the long term.

Keep your eyes peeled for more biz tips and tricks from me, and more Periscopes taking deep dives into biz topics.

Content Is King

28 Day Biz Challenge: Day #10

The best type of marketing is the FREE kind! Use what your mama gave you and create some awesome, high value content to authentically market your biz! Use my ContentIsKing worksheet below to brainstorm some killer blog topics. Share your best one to get credit for today’s challenge. #transFORM

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10 Biz

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Social Media Meltdown

 Day 8 of the FORM Pilates 28 Day Biz Challenge 

Today we’re talking Social media madness! Social Media Overwhelm? Check out Lindsay’s Vlog below about how to shake the SoMe blues, then share it on your favorite social media platform along with your single biggest takeaway.

Remember to use the hastag #transFORM and tag us @FORMPilates to get extra points

 

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Teacher Focus Feature ~ Monika Harczuk

Tall and stunning, Monika Harczuk will get your attention just standing on the floor at FORM Pilates. Serious with a smile, Monika came to me as an instructor looking for a home to see her clients, but she has since become so much more. A good friend and coaching client, Monika sees wellness as a true mind, body, and spirit job. She is always quick to offer advice about healing food, tea, or meditation techniques. Her dreams include eventually traveling back to her home in Europe and spreading Joe Pilates’ work with her company Harmonized-me. Here’s her story:
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Monika never exercised as a teenager and was very weak and tight, but always loved ab exercises. The year was 2002 and she was living in Amsterdam and in an effort to get the most out of her gym membership she wandered into a class called “Ground Work”. It was 45 minutes of killer ab work: Monika’s favorite. After class she found out this was not your Mom’s ab workout — It was a method called Pilates. From that point on, she began her research. Back in Berlin, she could only find two Pilates studios but that didn’t stop her from traveling for her weekly private lessons and mat classes. After a year of working hard, practicing a lot, she saw what Pilates was doing for her body. Monika decided to move back to Holland and begin her teacher training program in Den Haag.
For Monika, Pilates changed everything. She never felt very connected to her physical body and the method opened up her eyes wide. Today, she loves to pass on the gift of Pilates to her own clients. She is focused, deep, and detailed in her sessions to make sure that the basics are understood and that clients develop a deep foundation. She often works with imbalances like Scoliosis and through her careful command of the Pilates technique change and growth are inevitable.
When she’s not teaching, Monika balances her schedule with doing well,…nothing. She loves having no plans and taking the day by surprise.

 

Monika wants us to remember that our body is the vehicle that carries us through life and it is important to care for it and give it our undivided attention. Having a body that is strong and healthy is the key to living your most joyful life.
Here are a couple interesting facts about Ms. Harczuk:
  • She loves listening to Eckhart Tolle
  • She is nearly vegan
  • When she has the first sip of sparkling water, she gets a hiccup
  • She speaks 3.5 languages

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Guest Post: Raise Your Standards

As Fitness and Health Professionals our top priority is to enhance the lives of others by sharing our wisdom and guiding them to achieve their goals. However, we’re also Business Women (and Men) and we have to make a living. An abundant living, at that! Why? Because we’re worth it.

If we wanted to work for free we would be volunteering. This is our livelihood and in order to successfully transform the lives of our clients, we must first transform our own to embody and exemplify what we teach. As a former Pilates Instructor and Personal Trainer (I am no longer in practice as I now focus solely on Health Coaching), I really struggled with sticking to the standards I set for myself. What do I mean? My rates were on a sliding scale and although I had clients sign an agreement form that if they cancelled within 24 hours of our session they would be charged, I never held them to it. I felt like I was doing them a favor by being understanding. That they would like me more because I cut them a break.

Unfortunately, this ended up hurting me more than doing me any good. Clients began to take advantage and would cancel at the last minute knowing I wasn’t going to charge them. I had set the precedent so I felt like I couldn’t go back and began to hold them accountable again. I created this monster! Now I was the one getting screwed out of money and my schedule was incredibly unpredictable.

I finally asked myself, “What am I doing?!” My passion was taking a nose dive and I felt walked all over. My realization was that “I AM WORTH MORE THAN THIS.” I knew I had to take massive action to raise the standards I had set for myself! And once I raised my own bar I could raise it for my clients too. You see, how we hold ourselves accountable and the level of self-love we show ourselves directly translates into our business. Our clients see and feel the vibration we give off. When we come from a place of loving and accepting ourselves fully, we inspire our clients to do the same.

For me, that meant that all of the new clientele I signed on received an overview of the Client Agreement highlighting the cancellation policy so they knew I meant business. I expressed that when we set appointments I expect them to show up, give me the courtesy of a 24 hour cancellation notice or they would be charged their full session price.

Once I set this new standard and held people to it, not only did they fall in line with the policy I set forth, but I started to feel a deeper sense of confidence! I realized that my wishy washy ways of the past reflected my insecurities about successfully running a business and charging premium prices for my services. I knew my skill set and my capabilities, but I had fear around others taking me seriously or believing that I was worth the rates I charged. I finally understood this was just self-doubt and bullshit stories I was telling myself!

The bottom line is this: You Are Worth It. You know what prices your services command and you deserve to be paid accordingly. You are completely justified in holding your clients to the standards you set forth at the beginning of your partnership. In order to grow successfully you must tap into your inner confidence and strength. Give yourself respect and love and you will receive respect and love back.
UntitledMarie Catelli, The Gut Guru, is a Holistic Health Coach guiding women to get to know their body and mind from a gut perspective. How you feel at any given time has everything to do with what’s going on in your gut. When you understand how this affects you in your every day life you are empowered and equipped to make informed decisions about what to eat, when to eat and how to eat. Learn how to trust your gut on a whole new level at www.mariecatelli.com.

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Guest Post: Setting Boundaries

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I’ve been an entrepreneur for the past 8 years, I’ve had 3 different businesses, and I’ve worked with hundreds of clients. When I first started out, I don’t even know if I used a client agreement {don’t tell my wife – she’s a lawyer}. As time went on, however, I learned more and more closely and clearly that setting boundaries in your business is ESSENTIAL to your sanity and success – and will actually improve your client’s experience working with you as well.

Let me explain. Think back to the last time someone got upset with you or you got upset with someone. In all likelihood, it’s because expectations were mismanaged. You expected something of someone and it didn’t happen or vice versa. You expected someone to be nice and they weren’t or someone expected you to be on time and you were 30 minutes late. And setting expectations go hand in hand with setting boundaries. When a client is disappointed, it’s often because she thought something was going to happen that didn’t — you were going to respond to her email more quickly, you were going to express more compassion when instead you went the tough love route — you get the picture.

The problem is is that when boundaries aren’t set, expectations aren’t clear and people start getting upset because they’ve set their own expectations without telling you what they are. Boundaries don’t limit you or your client; they actually allow for more space. Boundaries actually invite spaciousness into a relationship because they allow each person to be more of who they really are. Maybe you’re not an email person, but you’re all about offering text support. Let your clients know. Maybe you don’t check email on weekends. Let your clients know that too. What I actually do when I work with clients is that I send them the fancy schmancy client agreement with all the legal stuff, and then I send them an addendum with super clear, super straightforward – here is what I expect of you, here is what you should expect of me, and here is what you need to do to get the most out of this program. I kid you not – clients have actually THANKED me for giving this to them. People like to know what they should and shouldn’t expect from you. People like structure. People like boundaries. It’s just that the word “boundaries” has gotten a bit of a bad rap – because it sounds like we’re shutting people out and limiting access.

Imagine a fenced in yard. A dog in a fenced in yard is free to run wherever she wants to go. Boundaries create spaciousness for the dog. If there wasn’t a fence, she would be a leash because letting her run freely would in all likelihood be unsafe. Same goes for your relationship with your clients – boundaries create safety for both you and your client; you’ve clearly expressed what can and cannot be expected of you and your client will feel safer with you because you’ve set straightforward guidelines. It’s showing them that you respect yourself and that you care for them. You’ve put in the time and effort to get super clear and share how you want to help them. This may also empower them; a client who has no boundaries may come to rely on her coach to a detrimental degree, and lose faith in her ability to pick up her own pieces when necessary.

Now it’s best to set boundaries and expectations from the beginning; that said, if you’ve already started working with clients, and you know you’re long overdue for some serious boundary setting, it’s all good. First, get clear on what will and won’t work for you moving forward. Second, share how this new change will actually benefit your client and enhance her experience working with you. Then, get it in writing and send it to your client. Share that you’ve made these changes from a place of love and care. Most, if not all, of your clients will probably thank you for setting these new guidelines. And the ones who throw a tantrum? Perhaps it’s time to let them go. You’ve just shared with them what really and truly works for you and if that doesn’t work for them, then the relationship might not be meant to be.

I’ll leave you with this quote from Brene Brown:
“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.”

May you dance in the spaciousness of your new boundaries, and
celebrate the gift you’re giving to yourself and your clients.

 

JordanaJaffeJordana Jaffe is the co-founder of Magical Business Academy, a company she created with her wife, Gena. She works with women entrepreneurs and supports them in creating a business that fills both their hearts and their bank accounts. She believes that a successful business comes from allowing yourself to be exactly who you are and finding a way to make everything you do feel fun. Jordana’s superpowers include, but aren’t limited to, mapping out a super simple step-by-step plan of action for you (she loves spreadsheets), asking you the right questions so that you can uncover the answers that are already within you, and helping you design a business that highlights and celebrates your you-ness, which then magically attracts the people you’re meant to work with to you {since they’re finally clear on what you’re all about}. She is obsessed with creating communities, connecting people, chocolate chip ice cream and TGIT. You can connect with Jordana and over 1300 amazing women entrepreneurs in her free Facebook group, which she endearingly calls the magical playground, here: bit.ly/youaremagical

 

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Teacher Focus Feature ~ Brittany Crosby

It’s no surprise that Brittany Crosby, a red haired Pilates maven, is as fiery as her locks. Don’t get her wrong though — she’s as precise in her teaching as a scalpel and will get you sweating even in her hushed tones. Her visible tattoos and a wicked sense of humor is what got my attention at first glance, but her teaching passion and ability to help others heal is what had me welcoming her with open arms to the FORM family. Here’s her story:

New York Headshot Photographer Sofia Negron

Brittany, a professional dancer, got into Pilates like so many of us that teach it, through her art. Looking to improve her dance technique she started studying the method. When she realized how much mindfulness and concentration it required, she was instantly infatuated. The transition from practicing to teaching was natural. She had already been teaching dance classes off and on for years so as she got into her Pilates practice and the opportunity came up to be able to certify, she jumped on it. Learning the theory, how to practice for herself, and how to teach others just overlapped. Even now, after 10 years of teaching, it blows her mind how when you allow the work to center yourself, you can actually realign your body.

New York Dance photographer Sofia Negron Brittany Crosby Pilates

Fascinated by anatomy and physiology, Brittany’s focus as a teacher is on rehabilitative movement for special populations. Her favorite clients are those who are post-op knee/hip replacement, rotator cuff surgery, and spinal fusion. Working with this type of clientele is really gratifying for Brittany because finding the movements that relieve restriction and pain are a huge deal. Every subtle shift and advancement in her client’s ability is a notable milestone that drives those working against injuries or disabilities. Helping people to realize that they have control by mindfully moving and truly focusing is a spectacular thing to see progress and makes her a better teacher. More and more she’s also getting into working with those who are stunted by diseases like Fibromyalgia and Parkinson’s.

When Brittany isn’t teaching she’s dancing (duh) or watching Youtube videos of hip and knee replacements (this is true! I’ve witnessed the horror many times!!!) Her bigger vision is to be part of innovative movement research that furthers the understanding of the brain-body connection that can be applied to help those dealing with pain and movement-debilitating conditions. We have no doubt she’ll do just that!

 

4 Fun Facts About Brittany:

  • I used to work on a cruise ship as a dancer
  • I developed my own major at Indiana University
  • I like being connected and collaborating with my client’s health care practitioners (acupuncturists, physical therapists, chiropractors, orthopedists)
  • The first year I lived in NYC I dressed up like an elf and did a flashmob in Union Square

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Teacher Feature: Co-Op Life!

Greetings from all of us here at FORM Pilates USQ! Having just completed the implementation of our new cooperative structure, we wanted to take a moment and feature a little bit from a few of our teachers who shared a few words about their experience so far. We’ve been plugging away at the new quarter, and hope that you are all spurred into action and productivity by the cool winds of fall! So here it is, straight from the source–What is it like to be apart of a Pilates Co-Operative?

Carrie Campbell

DJG_1837“I enjoy being part of the cooperative because it enables me to have the freedom of running my own business without a lot of overhead. I also enjoy being part of a team of self-motivated, like-minded Pilates teachers.”

Jamie Graham

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“It’s sort of like the best of both worlds in that you have the independence and freedom of working for yourself, but the environment and inspiration of being in a studio and teaching next to other great teachers. You feel less alone!”

Audrey Carney

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“The co-op provides a home and supportive base but even better, tools and connections to propel my career forward. It’s a fun, helpful and passionate group to be a part of!”

Julia Starobin

photo“The FORM Co-Operative feels like home. It’s a great space filled with energy and positivity. It’s amazing to feel like you’re part of a studio while running your personal business. I feel like FORM offers me the best of both worlds.”

Alissa Alter

“I love the freedom and flexibility I get being a part of the alissaFORM Team. I am also thankful for the wonderful people I have met.”

Liza Ard

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“I love having the freedom to arrange my own schedule and the perk of working in a nice space that’s graciously maintained. It’s fun to work alongside teachers that are in charge of themselves, it creates a very positive work space.”

So are you interested in joining our family?! Check out more info about our membership options by clicking here. What are you waiting for? Fill out an application today!

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Blues Schmooze

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Happy New Year!!! What are your 2015 resolutions? To workout more? To eat better? To get a new job, a new boyfriend, a new life? Oh the pressure. Of a resolution. All this, New Year, New You bullshit stresses us to pull new habits out of our ass like a rabbit out of a hat. Look — don’t get me wrong: I’m all for improvement and betterment of self. Hell, it’s what I do all day between teaching people Pilates and motivating others to create the businesses and lives of their dreams. My issue lies not with the good intention but instead with the peer pressure from society. Such constant nagging to make giant grandiose plans of improvement only lead us down the path of good intentions with no result which only makes you bury your head in shame for giving up just weeks later.

There’s an actual phenomenon, coined by a British doctor for travel firm in hopes of selling vacation packages to Bora Bora and other sunny locales, called Blue Monday. Since its inception in 2005 the concept has been debunked, even by the good doctor himself, but Blue Monday, or the last Monday in January, is supposed to be THE most depressing day of the year. Despite being bogus, it still resonates. This time of year the weather is crap-tacular, the lack of sunshine and vitamin D starts to take it’s toll, you’ve been eating like a bear preparing to hibernate, and you just got your credit card bills from the holiday. Basically, January is one big Christmas hangover.

So, while all of those facts may be true, so many of us still try to make resolutions each year with renewed hope that somehow this year they’ll stick. Years ago I swore off resolutions myself in favor or creating words that set a tone for how I want to feel all year. I find it helpful to keep looking back at them when I feel lost or frustrated by the way my life is muddling along, and use them as redirection back to where I want to be. And while my strategy is good for not setting oneself up for failure with dreaded resolutions or empty goals, it’s not really a roadmap on how to get from New Year hope to real results.
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One of my favorite business strategists, Derek Halpern, just released a series of blogs titled, Be The Exception. Derek’s mother was on welfare, married to a drug addict, and had never been to college. Derek’s grandmother gave his mom a second chance by sending her back to school. Despite the odds his mom turned things around — going to school, working full time, and raising two kids, bringing them up to a comfy middle class existence without drugs and poverty, but she is the exception. How many times have you heard sad stories of people who have had terrible things happen to them, or maybe those terrible things have happened to you, but they just can’t pull themselves up to the challenge. What is it that separates those who rise above and those who just sink lower?

 

Well, desire for change is first and foremost. Hitting bottom with your situation or finally getting fed up enough to do something about it is key. Do you want change bad enough? Change is never the easy road so you have to want it. The first part originates within, second part is the external pressure. How many times have you had a great idea or even a deep dark dream that you choose excitedly to share only to be poo poo-ed by some well meaning friend or family member with a pat on the hand and a little, “When are you going to get a real job?” Same goes for big lifestyle changes like curbing your drinking or choosing kale over Kobe beef. Your peers who want change too but aren’t really willing to work for it. Your change threatens their lack of motivation. They will try to coerce you to stay back down at their level and “Just have just one,” or “come on! you only live once!” Misery loves company.

The thing is that the real hurdle to your dreams and realized resolutions is not the advertising industry, society, circumstances, or even your friends and family, but you. YOU are the biggest obstacle to your dreams. So stop the excuses and get your butt in gear. Want to workout more, just do it. Don’t lament about last week when you ate a whole box of Ho Ho’s with your butt glued to your couch. Today is a new day and a new chance to be the exception to the rule. Get up get moving and walk confidently in the direction of your dreams. The road to being a bad ass is not a straight one without any hills. Climb that shit and remember that anything worth having is worth working for.

 

JAY_SULLIVAN_PHOTOGRAPHER-3613Lindsay Lopez is a dynamic force of nature. Years in tutus and tights paid off with wild success as a dancer and actress. Years in the “biz” taught her that dreams can come true, with plenty of planning and TONS of action to back them up. With a vision of helping her fellow instructors make what they deserve and live a life they love, Lindsay created FORM Pilates Union Square to focus on trainers rather than the clientele. The result was a workspace for teachers who love to teach and clients love to learn. Although Lindsay teachers less and less, she is breathing new life into a stale industry. Her wish is to provide her peers with the business training they so desperately need. As a positive coach and gutsy mentor, Lindsay Lopez is changing the Pilates business for the better.

 

 

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