Guest Post: 3 Ways to Connect via Social Media (No Selfies Required)

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Selfies. Baby Pictures. Buzz Feed articles about which Disney character you’re likely to be if you turned into a cartoon. For many, social media seems overwhelming and self-centered. And for business owners, it can feel like one more task on an already overflowing “to do” list, but there’s hope!

 

When used well, social media is an incredible way to genuinely connect with your students and clients to help them achieve their life and fitness goals. Read on, to see how…

 

3 Ways to Authentically Connect with Your Ideal Clients:

 1- Post with Your Ideal Client in Mind: social media for business isn’t about you; it’s about them. Who’s your ideal client? What excites him/her? What are their biggest pain points and how can you help them reach their goals? Photos, videos, and blog posts that inspire and encourage them to take action, while inviting them to join you in the journey are a fantastic way to engage.

 

2-Social Media is Social for a Reason: People would not be on social media if they were not open to connect with new people, so don’t be shy about reaching out to someone new via Facebook, Twitter, or other networks. Start with something you genuinely appreciate about her. Maybe you liked a post she wrote or a photo she shared. Let her know, and she will almost always respond and reciprocate.

 

3-Quality Over Quantity: Posting a million times a day is not the answer. Consistency and high quality are much more important. The amount of posting varies based on network and ideal client, but in general, daily posting is preferable and photos, short videos, and quotes that provide high quality content receive more engagement.

Jacqueline Smile

 

About Jacqueline:

 

Jacqueline Boone is a Business & Digital Marketing Consultant and the Creator of the online publication & web series, 6 Months to Live. She specializes in working with mission-driven entrepreneurs (or soon-to-be entrepreneurs) and small businesses that want to make a profound impact on a global scale and teaches them strategies to expand quickly.

If you have any questions, feel free to reach out to Jacqueline at

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Make a Sale Less Sleazy

The other night I was going through my Netflix searching for a movie to watch and came across “Glengarry Glen Ross.” The infamous American drama penned by Pulitzer Prize winning playwright David Mamet. The film depicts two days in the life of four real estate salesmen and the life of high pressure sales. About 90 minutes later, I sat open mouthed on my couch, ruminating on the master class in drama I had witnessed. What really struck me was how true it was to real life. Just the week before, I had dealt with not one, but two of these slippery salespeople who wielded their Jedi mind tricks. It left me thinking, “there has to be a better (insert classier, more authentic, or maybe honorable here) way to do business and still keep your conscience clear,” but how?

In our business as Pilates instructors, unlike the sales team of Glengarry, we rarely receive training on how to convert a first time student into a life-long practitioner. Depending on if you work in a private studio, in the client’s home, or for a big gym, you might have more pressure to close that sale but close the sale you must. I don’t know about you, but I break into a cold sweat just thinking about cold calling or pressuring someone into plunking hundreds of dollars worth of Pilates onto their credit card. Nevertheless, we all need to put food in our mouth, clothes on our back, and maybe pay the occasional bill or two. Below are my do’s and don’t’s of making a successful sale less slimy and more smooth:

Do let people know what you have to offer. Nothing sleazy or underhanded here; just the facts. I teach Pilates, period. You’d be surprised how many people don’t even know what you do…

Don’t bombard your Facebook, Twitter, or other social networks with sales-y posts. Think of social media as the dating period. Would you have a second date if your blind date asked you to get married right away? It takes time for prospects to get to know you and trust you before they buy.

Do give away high value for free. That’s right, be willing to give some of what you got for free. It says to your prospects, “You like this awesome stuff I’m giving away? Uh huh, there’s much more where that came from!” Get your free stuff out to the world by writing informative articles, giving potential clients a comp session, or making free YouTube videos strutting your stuff. Once they see what amazing content you are offering for free, they won’t be able to wait to see what your paid programs are like! The general rule is, free, free, fee.

Don’t try and sell anything that you wouldn’t buy. Authenticity is key here. Let your zeal  and excitement for what you do shine through. Just a little natural emotion when you share about the benefits of a Pilates practice, the advantages of learning it in a professional studio, or the value of multiple sessions a week- can make the sale alone. Passion is contagious and yours will be IF it’s real.

Do use call to actions in your marketing materials and blogs. A call to action is just a simple phrase or link for someone to take action after reading something you’ve put out in the market-o-sphere. For example, you’ve just written a great blog post about the history of Pilates and Joe Pilates himself. At the bottom of your article you could add something like, “If you’re interested in experiencing the work of this amazing man for yourself click here and book a free intro session with me today!” Maybe, it’s not even a sales call to action but rather one to further engage with your ideal customer. If you post something on Facebook about getting your weekly Pilates workout in, ask people to comment below and leave examples of what exercises they found challenging. This leaves a perfect opportunity to interact and continue to build your relationship  with your followers and give away free advice.

Want to learn more about being authentic in your marketing? Lindsay is sharing her tips and tricks at this month’s Biznass Social May 30th in NYC. Click here for details and to register.

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