“I think I was born in the wrong decade. I am the opposite of tech savvy and I freeze at any tech problem, whether it’s accounting, scheduling, or setup. Help!”
~Technically Challenged in NYC
I picked this question, not because I too loathe anything technical (I’m actually freakishly good at this stuff!), but because I know I am an anomaly. While the rest of you cringe and fidget at the mere thought of getting technical, I have some simple and effective tips to bring you into this day and age.
Know what you’re good at. Maybe you’re a wiz at marketing or get excited at the prospect of balancing your books. That’s your wheelhouse, and exactly where you should be hanging out. As a business owner, you want to spend your time wisely (remember that time is money). Doing things that you like to do AND that you are good at will keep your spirits up and be the best use of your boss juice. We have an unrealistic need to be good at all things (ahem, perfectionism), which leads me to #2…
Know what you’re NOT good at. If you hate doing something, if it takes you hours (even days) to put a dent in a task, if you’re hair is getting patchy from you pulling it out….HIRE SOMEONE TO DO IT! I know what it’s like to be a one woman show, I did it for SO long, and it can be challenging to hand things over to someone else. The thing is, you’re NOT being productive and helping build your business when you are spending all this time trying to put a square peg in a round hole. YOU are a square peg, my dear and you are never going to fit in that round person’s hole….(maybe a little graphic but you get the picture). If you’re worried about the money it’ll take to hire out, get creative. Maybe you have a relative that can help you out at a discount? Maybe you can barter? Pilates for website design? Babysitting for accounting help? Start asking and you’ll be surprised what help will come to your aid.
Know what you can learn to be decent at. There are those things that are impossible to learn, those things that are easy to learn, and then there are those things that can be taught. Find an expert who specializes in teaching people, not just doing it themselves. For example make sure you build your website on a platform you can update on your own and learn how to do it. You might not be able to do the heavy lifting but at least you can do the basic day-to-day stuff. Have you always been good with numbers but you don’t quite understand the accounting software you’re using? Have your accountant or bookkeeper sit down and walk you through it. Still strapped for cash but eager to learn? There’s always the world’s best free research assistant…Google. You can learn almost anything with a Google search and Youtube video. If it’s something you think you can tackle try your hand at learning it.
My mentor and biz-nass guru Marie Forleo always says, “Everything is figure-out-able”. You’re smart, you’re an entrepreneur, you’re a bad-ass. Go out there and conquer the tough stuff by doing what’s right for you. I promise you’ll be happier for it.
Got a burning biz-nass question? Leave it in the comments below I’ll give you the A to your Q!