Selfies. Baby Pictures. Buzz Feed articles about which Disney character you’re likely to be if you turned into a cartoon. For many, social media seems overwhelming and self-centered. And for business owners, it can feel like one more task on an already overflowing “to do” list, but there’s hope!
When used well, social media is an incredible way to genuinely connect with your students and clients to help them achieve their life and fitness goals. Read on, to see how…
3 Ways to Authentically Connect with Your Ideal Clients:
1- Post with Your Ideal Client in Mind: social media for business isn’t about you; it’s about them. Who’s your ideal client? What excites him/her? What are their biggest pain points and how can you help them reach their goals? Photos, videos, and blog posts that inspire and encourage them to take action, while inviting them to join you in the journey are a fantastic way to engage.
2-Social Media is Social for a Reason: People would not be on social media if they were not open to connect with new people, so don’t be shy about reaching out to someone new via Facebook, Twitter, or other networks. Start with something you genuinely appreciate about her. Maybe you liked a post she wrote or a photo she shared. Let her know, and she will almost always respond and reciprocate.
3-Quality Over Quantity: Posting a million times a day is not the answer. Consistency and high quality are much more important. The amount of posting varies based on network and ideal client, but in general, daily posting is preferable and photos, short videos, and quotes that provide high quality content receive more engagement.
Jacqueline Boone is a Business & Digital Marketing Consultant and the Creator of the online publication & web series, 6 Months to Live. She specializes in working with mission-driven entrepreneurs (or soon-to-be entrepreneurs) and small businesses that want to make a profound impact on a global scale and teaches them strategies to expand quickly.
If you have any questions, feel free to reach out to Jacqueline at Jacqueline [at] 6monthstolive [dot] me
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