If you’ve been following our Periscope series, Planting the Seeds of Sales, you know that over the past few weeks we’ve been discussing strategies to create new clients and better your business. This week, we discuss target marketing, and why it’s beneficial for you to be specific with what you want from clients.
As health and wellness professionals, it may seem that marketing to everyone is the best strategy for finding and keeping clients, but as someone wise once said: quality over quantity! After building your list, you need to know what content to put out there, and it may seem that making broad, general content is exactly what you’d want to do-but you might be wrong about that. Get specific with your clients and understand what they want to see you produce. Understand who they are, so you can make them understand who you are.
All this and much more on Planting the Seeds of Sales II: The Plantening. Keep your eyes peeled for more biz tips and tricks from me, and more Periscopes taking deep dives into important biz topics.