Guest Post: 3 Ways to Connect via Social Media (No Selfies Required)

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Selfies. Baby Pictures. Buzz Feed articles about which Disney character you’re likely to be if you turned into a cartoon. For many, social media seems overwhelming and self-centered. And for business owners, it can feel like one more task on an already overflowing “to do” list, but there’s hope!

 

When used well, social media is an incredible way to genuinely connect with your students and clients to help them achieve their life and fitness goals. Read on, to see how…

 

3 Ways to Authentically Connect with Your Ideal Clients:

 1- Post with Your Ideal Client in Mind: social media for business isn’t about you; it’s about them. Who’s your ideal client? What excites him/her? What are their biggest pain points and how can you help them reach their goals? Photos, videos, and blog posts that inspire and encourage them to take action, while inviting them to join you in the journey are a fantastic way to engage.

 

2-Social Media is Social for a Reason: People would not be on social media if they were not open to connect with new people, so don’t be shy about reaching out to someone new via Facebook, Twitter, or other networks. Start with something you genuinely appreciate about her. Maybe you liked a post she wrote or a photo she shared. Let her know, and she will almost always respond and reciprocate.

 

3-Quality Over Quantity: Posting a million times a day is not the answer. Consistency and high quality are much more important. The amount of posting varies based on network and ideal client, but in general, daily posting is preferable and photos, short videos, and quotes that provide high quality content receive more engagement.

Jacqueline Smile

 

About Jacqueline:

 

Jacqueline Boone is a Business & Digital Marketing Consultant and the Creator of the online publication & web series, 6 Months to Live. She specializes in working with mission-driven entrepreneurs (or soon-to-be entrepreneurs) and small businesses that want to make a profound impact on a global scale and teaches them strategies to expand quickly.

If you have any questions, feel free to reach out to Jacqueline at

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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10 Free Tools For Your Pilates Biz

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Let’s face it. Being a one person show and running all the parts of your business is tough and pretty overwhelming. If you’re just starting out you may not have the budget for hiring help, but that doesn’t mean you don’t still need it. Below is my list of 10 free, that’s right completely gratis, online tools to help you run the production that is your business smoothly just like a baby’s bottom: 

1-Hootsuite

Hootsuite is a social media dashboard meant to manage and measure your social networks. Link your Facebook, Twitter, LinkedIn, and Google+ accounts, schedule posts, and review analytics all in one place. I’ve been using it for a couple years now, it has completely streamlined my social media posting. Who needs a social media team when you have Hootsuite! Click this link and get 30 day trial of the pro version for free!

2-Basecamp

If you have multiple projects and team members that work remotely, Basecamp is your new BFF. Use it as a communication tool that will save your in-box, organize files all in one spot, create to-do lists for yourself and your team (to insure that no one is doing the same thing twice), and utilize their calendar to plan out the trajectory of your ideas. I’ve used both the free and paid version of this project management software and found it invaluable for keeping all the moving pieces of my business organized.

3- Google

This one is just a no brainer. Google is a startups most useful tool. They’ll hook you up with the ability to create documents, save them in a storage drive, whip up spreadsheets, chat via video on their hangouts, save you the cost of a research assistant with the their search engine, chat it up with G-chat, wrangle your schedule with their calendar, and of course- Gmail. This whole enchilada could cost you hundreds of dollars. Google’s giving it away free, don’t miss out.

 4-Appointlet

As if basic Google services weren’t enough, Appointlet, an online appointment-scheduling app, takes your Google calendar to the next level. Clients can confirm, decline, cancel, or reschedule their sessions all on their own. You can even add it to your website to make it easier for them to find and schedule with you. The free version is good, but for $10 more a month you can use it with PayPall to collect payment as well. Hello more free time and less scheduling missteps plus a waaay more cost-effective option than the beast that is MindBody when you’re starting out.

 5-Spotify

There’s nothing worse than sitting down to work in a crowded coffee shop only to have to sit through someone’s grotesque story of how they ate a bad oyster and was up puking all night. Yuck! Suddenly you’ve completely lost the stomach for getting anything done. Turn on Spotify, plug in your headphones, and tune out the world. I also use the paid version to float some chill tunes in the studio sans commercials. I prefer Spotify to Pandora because you can make your own playlists, download whole albums, and listen even when you’re offline (with the paid version).

 6-LinkedIn

You might be wondering why LinkedIn is on this list? Well, while Facebook, Twitter, and the Insta are great for building relationships with potential clients, what about the relationships you need with your peers? LinkedIn is a fantastic free resource for Pilates teachers or business owners that need advice on anything from how to deal with a difficult client to how to find the best insurance rate for your needs.

 7-Dropbox

Ever try to send an email with an attachment or a picture only to tear your hair out when it keeps getting returned over and over again? Or maybe you’ve wanted to share a extra large file or keep all your docs in one place for you and your team to view. Dropbox is perfect for all of that. Get 2 GB for free which is probably more than you’ll ever need.

 8-SCORE

SCORE is a nonprofit association, supported by the Small Business Administration, dedicated to helping small businesses get off the ground, grow, and achieve their goals through education and mentorship. Visit their office or find a volunteer mentor right on their site for answers to your questions, or take advantage of their free templates and tools. They have everything from business plan forms, to financial templates, and more.

 9-Square

Square, a payment processing application for iPhones or iPads, offers a wallet app for mobile transactions and a register app for a virtual cash register. With Square you can track sales, tax, top purchasing clients, and more. You only pay when you sell and there’s no fee to sign up. Bring your business into the 21st century and start taking credit cards for those big packages. In my experience once I started taking cards my sales went up almost 50%.

 10-NutshellMail

For all of you who are feeling overwhelmed trying to keep up with your social media feeds help is on the way! NutshellMail, owned by Constant Contact, sends you email snapshots of your chosen social networking accounts. Get free updates from your Facebook, Twitter, LinkedIn, Yelp, MySpace, YouTube, Foursquare, and Citysearch as often as you wish. Easy breezy.

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