It’s a fact- I am the more adventurous type. I chose the performing world despite my parents’ request to do something more stable. I left home at 17 and moved to Hawaii for a boy and ended up being a showgirl. I had my own little business as soon as I could afford a reformer that I stuck in my dining room. Despite all my boldness, three years ago I found myself working for the man in a glass fishbowl I affectionately called the, “Pilates Prison”. I was a 30-something, unemployed professional dancer with a torn hamstring, things were feeling way more scary than exciting. It was right about that time that I got an offer that changed my life.
As luck would have it, unbeknown to the Pilates Prison Police, I acquired some private clients from a dear friend that left the city for warmer climes. I found a studio in Union Square that would rent to me and started my own thing. Over time the Prison became jealous and suspicious that my little one man show somehow hindered its multimillion dollar empire. I tried to leave, they asked me to stay, and reluctantly I did- big mistake. Eventually what is a long drawn out story that really should be told while enjoying some alcohol- I was forced to resign. Yes please. F@*k you very much.
On my own and flying free was a little like riding a bike for me. I jumped in and built up my private clientele to 5 clients 5 days a week. A solid practice. I was doing what I was good at surviving but who wants to just exist right? My hamstring healed and I desperately tried to regain what once was and the gods responded- YOU WILL NOT KICK BALL CHANGE ANYMORE YOU WILL TAKE OVER THIS PILATES STUDIO!!! The owner of said studio was moving away, was I interested in taking over? I was shocked that an opportunity like this could just land at my feet and during a time when my head was filled with, “what’s next”. Was someone listening in? Apparently so.
What was a difficult decision was followed by many more obstacles, like finding financing and getting new equipment, but ultimately everything worked out. Here I am 3 years later helping other teachers break out of their “Pilates Prisons” and find the business of their dreams. I would never have thought, back in the days of wearing a g-string and a head-dress on the showgirl stage that I would be doing some of the most fulfilling work of my life (and that it wouldn’t be while dancing). Being willing to jump at the opportunity that was presented to me, and taking a leap brought me to where I needed to be. Playing it safe never brought greatness. What are you holding yourself back from and what steps can you take to play big today?
The crew at FORM wants to help you have to safe space to land when you take your big leap. Enter your info below and take the first step on going out on your own!
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Ask any new business owner what her biggest challenge is and chances are she will say “finding clients.”
Now, ask that same business owner how she is marketing her business to prospective clients and you’ll get a range of answers: social media, networking events, email marketing, word of mouth referrals and more.
One marketing tool that’s often left off the list is public speaking. With thousands of events happening daily, public speaking is a great opportunity to attract more clients, develop your personal brand and take your business to the next level.
Here are a few ways, speaking can grow your business:
Establish credibility – By speaking at events, both in-person and online, you become a thought leader in your industry. You’ve received an endorsement from the organization you are speaking to, which gives you a competitive edge.
Increase visibility – Speaking at events exposes you to new groups of people, thereby expanding your reach. It also allows you an opportunity to speak to a large group of people at once rather than speaking to people individually.
Create connection – Sharing your story creates authenticity and helps to build the “know, like and trust” factor. When people experience your knowledge and expertise first-hand, they are more likely to buy from you.
You don’t have to have a seven-figure business or be a best-selling author to land speaking opportunities. So what are you waiting for? The time is now to start thinking about how to get booked to speak and grow your business.
Want to learn more about how to land speaking gigs? Join me and Lindsay Lopez at the Biz-nass Social on May 30. Click here for more info and to register for the event!
Regina D’Alesio is a lifelong storyteller with a passion for helping others share their stories with impact. She helps entrepreneurs craft a signature talk and land more speaking opportunities to grow their businesses. Sign up for free weekly speaking and business tips at www.reginadalesio.com.
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If you’ve been at FORM Pilates Union Square lately, then chances are that you’ve noticed our gorgeous Brit ballet dancer, Claire Danese slinking around. How could you not?!?! Personally, I first met Claire almost three years ago in a duet session with my mentor Shari Berkowitz. It was all I could do to keep up with this mother of two, while Shari put us through our paces. I find that Claire is the perfect mix of strength and grace and is as inspiring to workout next to as it is to take a lesson with.
Claire got her start as a ballet dancer, and trained at the Royal Ballet School in London. She quickly became a professional and has performed with major ballet companies throughout Europe. Her life as a dancer, led her to a deeper interest in the human body and eventually her Pilates certification from Power Pilates in 2008. Since then, she has developed her interest further focusing on Pilates benefits for the body and its ability to alleviate injuries and chronic conditions. After working at Equinox, Columbus Circle for more than 5 years, she is now focusing on her private clientele. She not only teaches privates but also duets at FORM Pilates. Being a mother has helped her hone the right balance between giving direction and being patient. (We bet it does Claire!!!)
In alignment with her role as a Pilates instructor, she believes that mind body balance can lead to a healthier life. Claire is an avid runner, who has ran many half marathons and more recently the infamous NYC marathon. She will be running again in the NY Marathon this year, for the charity, NYRR Team for Kids (click here to donate and help Claire meet her goal!). It’s this dedication to exercising that makes for a excellent example for all of her clients. Claire is smart and cross trains year round with Pilates. She finds it elongates the muscles that have been contracted while running and skiing.
But don’t let the accent fool you though, she still likes to have fun.
Here’s a couple fun nuggets you might not know about Claire:
She makes yummy kale chips and granola
She likes doing Sudoku (but only when she’s winning)
She’s a fan of Formula One car racing (from childhood)
She loves art, especially paintings from contemporary artists
When Claire isn’t hitting the slopes with her family she is enjoying her family life at her home in Battery Park with her family. We are lucky enough to have Claire at FORM Pilates Union Square.
Check out the video above to see Claire in action then click here now to view Claire’s schedule and book a session with her today!
Last month I had my heart broken. Not broken really, but completely torn apart. It was SO painful that I thought I must have actual tears on my heart. I imagined bleeding, oozing, red and angry wounds. I was beside myself with grief and had actual physical pain in my chest. I was wounded, down for the count and bodily harmed. I laid around like an ICU patient mainlining white wine and tearing through my share of kleenex, willing the suffering to end.
In between episodes of Grey’s Anatomy I got to thinking that this pain I was feeling made sense since my heart, is an actual muscle. Anatomically it’s composed of cardiac muscle and connective tissue that couldin theory well, tear. Years ago, back in my dancing days, I suffered a bona-fide hamstring laceration, commonly known as “dancer or yogi butt”. Your hamstring (or the muscle that’s in the back of your upper leg), has two places that it’s muscle fibers become connective tissue that then attach to your bones. The sits bones is one of them, thus the feeling your butt hurts (and it DOES!) when you pull those hamstring muscles. I was in agony and eventually had to stop dancing for the first time in my life. During that time, I was desperate for an end date to my pain and a physical therapist told me my hamstring tear could take up to 12 weeks to heal atleast! I was desperate to heal and get out of pain. I found myself afraid to move, calculating the risk in all my movements including my weekly Pilates practice.
A big part of my role as a Pilates instructor is to remind people how to move and show them that they can trust their bodies. While I’m NO WHERE qualified enough to be a healer (not enough college, just following what Joe created) I do use my experience, both physically and emotionally to help people heal. One of the hardest things about injury is learning to trust again. Learning to trust that the pain will fade. Learning to trust that your body will and can move again safely. Learning to trust that someone new won’t rip your heart out of your chest and stomp on it. However challenging this is, it is necessary for a full life. A life filled with love and freedom of movement. Joe said, “The mind when housed within a healthful body, possesses a glorious sense of power.” Learning to love and move again is the most empowering thing you can do with your life. In this life we must learn to trust our heart and the steps our feet will make.
My recovery from that old dance injury ended up taking a lot longer than 12 weeks. I STILL feel the scar tissue from time to time in my butt. Chances are that if my hamstring took months to heal so will the emotional tears on my heart. There may always be some scarring there but the strength will be greater than ever and most of all- my trust in myself will bloom. You can do anything in the studio or in life if you trust yourself. You’ve got to dance like no one’s watching, love like you’ve never been hurt, and move like anything’s possible.
Whether your healing from a physical or emotional injury the teachers at FORM have your back! Come and visit us in our NYC studio and we can teach you how to trust your body again. Get three private sessions for $250. Schedule it today!
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