Meet Joe

538724_272707379507050_1876912259_nJoseph Hubertus Pilates was born in Germany in 1880. A sickly child, he suffered from Asthma, Rickets, and Rheumatic Fever. At an early age he was fascinated by the ideal Greek man who balanced mind, body, and spirit. Pilates or “Contrology” as Joe actually called it, has its roots in his personal experience. Determined to heal himself from his ailments, he gained inspiration from Anatomy books and the movement of animals he watched in the woods. His passion to cure himself led him to study many types of movement including yoga, boxing, diving, and gymnastics.

In 1912 Joe lived in England and was a defense instructor for the Scotland Yard. When WWI broke out in 1914 , he was placed in an internment camp where he fine tuned his method and was able to successfully rehabilitate injured soldiers by removing the springs off their beds and using them to exercise their fragile bodies. This is was the origin of first piece of Pilates apparatus.

After the war, Pilates returned to Germany but was uncomfortable with its political and social conditions, it was then he made his decision to emigrate to America. In 1926,on his voyage across the sea, he met his future wife, Clara. Together they opened the first Pilates studio in a former boxing gym, right here in NYC, at 939 Eighth Ave. His gymnasium attracted the professional dancers (that had rehearsal in his building) actors, business men, and normal people alike that would willingly subject themselves to his authoritative prodding in hopes to be transformed by Uncle Joe.

Joe lived to a robust age of 87 with a straight spine and the body of a 50 year old. Clara continued to run the studio until her death in 1977. Pilates often said, “People won’t understand the brilliance of my work for 50 years.” While it is absolutely true that many don’t know his name, they know and are changed by his method. Joe’s dream of a world of people doing Pilates has finally come true, even if they never knew he existed.


Ask Lindsay: Are your clients your BFFs? Then you HAVE to read this…

Me and my client Lisa at a Vegan Supper Club photo courtesy of Pure Wow

My Client Lisa and I at a Vegan Supper Club
           photo courtesy of Pure Wow


Dear Lindsay-

How do you keep a professional relationship between you and your client? Is it dangerous to become friends with them, especially when it’s time for them to pay you?



I will admit that I’m one of the luckiest Pilates instructors I know. I have made a living working with, shaping, and guiding bodies that just happen to be amazing people and yes- some of my best friends. Maybe it’s because my first studio was in my home, where I’d serve up coffee in the am and appertifs at night, but my clients like to hang out after their sessions and I don’t mind because well- we like each other. I have made life-long friends that I see inside the studio and out with no bad-juju kinda breakups to date. Sounds too good to be true? Well honey, whether you are dreaming of having such customers or maybe are already buddy buddy with your regulars, read on to keep the good keeping on. Here’s how:

Set Boundaries

A relationship, including the one with the body in front of you, must have limits. When you bring a new client into your practice and life, make sure they know the rules of the road before the proverbial shit hits the fan. In a professional business transaction there is always a contract, both verbal AND written. Your policies need to be in writing. Talk them over with your client, have them sign off on them, don’t be afraid to remind them nicely, and then…here’s the kicker – STICK TO THEM! They will respect you for it if they’re the real deal, which leads me to my next point…

Know Your Match

In the ugly land of scarcity the motto is, every man for themselves. There may not be enough so grab what you can and hold on tight!!! In a broader more expansive universe (that exists when you stop being afraid of losing every client), there are more than enough prospects to go around. Imagine there are abundant resources, you get to PICK your clients! Crazy concept, I know, but it is true. It’s what I’ve been doing for years now. If I meet a client that gives me a hard time, orders me around, tries to not pay me, or shows up late they get a slap on the wrist. If they continue the unwanted behavior, I simply show them the door. This no-nonsense approach to my business has kept away the blood-suckers and brought me peeps that make my day. YOU TOO can have this. Start to imagine your ideal client and manifest them!!! What you focus on persists so focus on what you want not what you don’t.

FORM instructor Alissa Alter and BFF/client Abbey Matson

FORM instructor Alissa Alter and BFF/client Abbey Matson

 Be Real

Let’s face it, not every client is going to get the other half of your best friend necklace, and they don’t have to. Feigning affection for every client makes you inauthentic and people can smell it a mile away. You don’t have to kiss ass to obtain or maintain clients- you just have to be you. The right clients will like you for who you are and NOT for how much you love them. They will respect the great teaching you’re doing and all that they are learning, not necessarily all the compliments or back rubs.

So to recap- having bestie clients is cool IF you are tough enough to not lose yourself. Stay true to who you are as a person and whatever rules you’ve set in place. Remember you’ll only have yourself to blame if your new favorite client skips out on her sesh last minute or writes you a bad check. Pick your clients carefully, and your friends even more wisely.

Maybe you have more questions about how to deal with clients and make your business rock? Sign-up for a FREE 30 min consult with me and get a plan to have the business of your dreams! Don’t delay…it today!

If you like this article, there’s more where that came from!  Sign up for my Teacher’s newsletter and get more Pilates goodness, as well as business & lifestyle tips every month! It’s free!